Assistant Manager, Brand Management, APEC (Select Brands)

Additional Information

Job Number26079164

Job CategoryBrand Management

Location2 Harbourfront Place #06-08, Singapore, Singapore, Singapore, 098499

ScheduleFull Time

**Located Remotely?**N

Position Type Management

JOB SUMMARY

• Support the execution of Select Service and Midscale brand strategies, initiatives, and standards across APEC.
• Partner with regional, area, and hotel teams to drive consistent brand delivery, operational excellence, and guest experience.
• Drive brand operations through the development, governance, and continuous enhancement of brand and hotel standards, partnering with hotel teams to ensure brand compliance and operational readiness.
• Contribute to multi-brand projects, activations, communications, and stakeholder engagement initiatives.
• Ensure brands remain clearly differentiated through distinct positioning, products, experiences, and standards.
• Collaborate cross-functionally to deliver brand-aligned solutions and support strategic priorities.
• Facilitate training and communications to strengthen understanding of brand standards, positioning, and programs.

SCOPE

Responsible for the management of Select and Midscale brands; as determined by the Director

• Key project facilitation and integration across APEC
• Support Liaison between global/continent Brand and regional operations

CANDIDATE PROFILE

Education and Experience

• Prior hotel operations experience is strongly preferred
• Three or more years of property‑level experience is an advantage.
• Exposure to working with multiple hotel brands is beneficial.
• Experience coordinating projects to ensure work is delivered on time and within budget
• Hands‑on experience supporting projects with agencies, vendors, or strategic partners.
• Strong presentation and communication skills, with the ability to help develop clear, compelling presentations.
• Proven ability to work effectively with cross‑functional teams to support business priorities.
• Demonstrated capability to support complex projects from planning through successful execution.
• Ability to problem‑solve, think creatively, and help drive speed‑to‑market solutions.
• Strong organizational skills, with the ability to manage multiple projects at once and work under tight timelines.
• Experience collaborating with teams, vendors, or customers in remote locations or across multiple time zones.
• Strong team player who can build relationships and collaborate across disciplines.
• English proficiency required; proficiency in another Asian language (written and spoken) is strongly preferred.

CORE WORK ACTIVITIES

Managing Projects and Priorities

• Execute assigned components of the brand team’s priorities and deliver expected outcomes independently.
• Ensure all presentations and materials reflect the brand tone of voice with clear, concise, and compelling writing.
• Collaborate with team members and provide support when needed to help complete assignments on time. .
• Apply creative and practical thinking to help develop, plan, and implement new brand programs or initiatives.
• Recommend improvements to strengthen the effectiveness of existing processes or programs.
• Understand and help meet the needs of key stakeholders involved in brand management work.
• Support the achievement of performance, budget, and team goals.

Operations & Culture

• Manage regular communication on brand operations updates and brand standards for the field and hotels.
• Work closely with properties and regional/area operations teams to support consistent implementation of brand standards, procedures, and programs.
• Coordinate and share brand updates and brand education with hotel and above-property teams.

Brand Strategy & Planning

• Assist in communicating brand strategy, product positioning, and implementation guidance across teams.
• Support the dissemination of brand standards to Brand Management Lea