Business Development Manager (Social Media & Digital Marketing): Cosmetic Dermatology, Dental & Plas

We are seeking an experienced Business Development Manager (Social Media & Digital Marketing) to drive patient acquisition and business growth for our Cosmetology, Dental, and Plastic Surgery Clinic. The ideal candidate will be responsible for generating qualified leads through social media platforms, digital marketing campaigns, influencer collaborations, and strategic business development initiatives.

Key Responsibilities

Social Media & Digital Marketing

Develop and execute marketing strategies across Instagram, TikTok, Snapchat, Facebook, Google, and LinkedIn.

Create and manage engaging content to promote clinic services and special offers.

Plan and optimize paid advertising campaigns to generate patient inquiries and bookings.

Monitor campaign performance and improve ROI through data-driven decisions.

Manage online reputation, reviews, and patient engagement.

Business Development

Generate new patient leads and increase clinic revenue.

Develop partnerships with influencers, corporate clients, and local businesses.

Identify new market opportunities for cosmetic dermatology, dental, and plastic surgery services.

Coordinate promotional events, awareness campaigns, and marketing activations.

Track lead conversion from inquiry to consultation and treatment.

Lead Management

Follow up on social media inquiries and digital leads.

Work closely with reception and sales teams to maximize appointment conversions.

Maintain CRM records and prepare weekly/monthly performance reports.

Requirements

Bachelor's degree in Marketing, Business Administration, or related field.

3+ years of experience in digital marketing and business development.

Experience in aesthetic, cosmetic, dental, healthcare, or medical clinics is preferred.

Strong knowledge of Meta Ads, Google Ads, SEO, and social media marketing.

Excellent communication and negotiation skills.

Arabic and English proficiency preferred.

KPIs

Number of qualified leads generated.

Patient appointment bookings.

Revenue generated from marketing campaigns.

Social media growth and engagement.

Conversion rate from lead to patient.

Benefits

Competitive salary.

Attractive commission on achieved targets.

Professional development opportunities.

Medical and annual leave benefits as per company policy.

Objective: Increase patient bookings and revenue by attracting and converting clients through social media and digital marketing channels for dermatology, dental, and plastic surgery services.

Pay: ﷼7,186.05 - ﷼21,809.05 per month

Work Location: In person