Product Manager

At Sephora, beauty is about feeling seen, valued, and empowered, individually and collectively. It is connecting deeply with others, celebrating diversity and inclusivity, unlocking your potential and making a difference every day. Together, we belong to something beautiful.

Sephora SEA’s omni channel business spans over 8 countries (Australia, India, Indonesia, Malaysia, New Zealand, Singapore, Thailand, and the Philippines) with 100+ stores and boasts some global flagships such as ION and Raffles City in Singapore, F88 in Kuala Lumpur and Pitt Street in Sydney. Sephora SEA is experiencing rapid growth in the region with new store openings and business channels (i.e., Click and collect and marketplace).

The Opportunity

Sephora Asia is looking for a strategic and data-driven Product Manager to own the top-of-funnel discovery experience across our web and app platforms. In this role, you will shape how millions of beauty shoppers first encounter and explore Sephora's catalogue — from the moment they land on the homepage to the instant they find exactly what they're looking for.

You will sit at the intersection of content management, search, personalisation, and experimentation — working closely with Digital, Data, UI/UX and Engineering teams to optimise discovery touchpoints and convert browsing intent into meaningful engagement.

What You'll Do

Top Funnel Strategy & Metrics

• Own and drive top-of-funnel KPIs across Sephora's web and app platforms, including sessions, engagement rate, search conversion, and funnel drop-off metrics.
• Define and maintain a product roadmap for discovery surfaces — homepage, category listing pages, brand listing pages, campaign landing pages, and search results.
• Partner with Analytics and Data teams to develop dashboards and reporting frameworks that surface actionable insights on discovery performance.

CMS & Content Optimisation

• Manage and optimise content delivery through our CMS (Contentful), ensuring homepage banners, editorial placements, and listing page content are timely, relevant, and personalised.
• Collaborate with Creative, MarTech, and Campaign teams to define content strategies and structured content models that support scalable merchandising.
• Define governance processes and tooling best practices for non-technical stakeholders operating within the CMS.

Search Strategy

• Own the on-site search product — including search ranking, relevance tuning, null-search handling, search suggestions, and search-driven navigation.
• Work with Engineering and Data teams to evaluate and improve search algorithms, leveraging behavioural signals to boost conversion.
• Identify and address gaps between user search intent and product catalogue coverage.

Experimentation & Analysis

• Lead a continuous A/B and multivariate testing programme across discovery surfaces — hypothesis design, test setup, monitoring, and read-out.
• Translate test results into clear product decisions and communicate learnings to stakeholders across the business.
• Build a culture of evidence-based iteration within the team.

What We're Looking For

Experience

• 5-7 years of product management experience, with a strong focus on consumer-facing e-commerce or marketplace platforms.
• Proven track record of owning top-of-funnel or discovery product areas (homepage, search, browse, recommendation surfaces).
• Hands-on experience with a headless CMS platform — Contentful experience strongly preferred.
• Solid understanding of on-site search technologies and personalisation engines.
• Experience designing and analysing A/B tests with statistical rigour.

Skills & Mindset

• Metrics-first mindset — you define success in numbers and work backwards from outcomes.
• Strong analytical skills; comfortable with tools such as Contentsquare, Google Analytics, PowerBI, or similar.
• Excellent stakeholder communication — able to align Marketing, En