Content Manager

Job Title

Content Manager

Job Description

Job title:

Content Manager

Your role:

The Content Manager is accountable for shaping the end-to-end content strategy and execution to strengthen brand equity, enhance consumer engagement, and drive measurable business outcomes.

This role operates at the intersection of brand, digital, and commercial teams—translating consumer insights and business objectives into compelling, high-impact content across platforms. The role requires a balance of strategic thinking, data-driven decision-making, and execution excellence.

• Consumer-Centric Thinking: Anticipates audience needs and translates insights into relevant, engaging content that drives connection and recall.

• Strategic Content Leadership: Builds cohesive, multi-channel content strategies aligned to brand positioning and business priorities, ensuring consistency across touchpoints.

• Data-Driven Decision Making: Uses performance data and insights to continuously refine content strategy, formats, and messaging.

• Execution Excellence: Delivers high-quality content at pace, ensuring strong attention to detail and adherence to brand standards.

• Stakeholder Influence: Effectively collaborates with internal teams and external partners, aligning diverse stakeholders to deliver unified outcomes.

• Own and deliver a clear, insight-led content strategy across digital, social, and campaign channels.

• Develop and govern a structured content calendar aligned with brand and commercial priorities.

• Translate business goals into compelling, platform-specific storytelling and narratives.

• Partner with agencies and cross-functional teams to create, review, and optimize content assets.

• Continuously track content performance and drive optimization through testing and insights.

• Ensure consistency in tone, messaging, and visual identity across all consumer-facing content.

• Brand & Marketing Teams | Digital & E-commerce Teams | Sales & Commercial Functions | External Agencies | Data & Analytics Teams