Marketing Manager - South East Asia

Job Summary

The Marketing Manager is responsible for developing and executing strategic marketing initiatives that drive brand awareness, customer engagement, and revenue growth across the Southeast Asia markets. The Marketing Manager delivers campaigns that ensure consistent messaging, strong market positioning, and measurable business impact.

Working within an innovation-driven environment, the Marketing Manager translates complex technology solutions into compelling value propositions for diverse audiences, including enterprise decision-makers, technical buyers, and partners, primarily in the healthcare market. The role requires a blend of strategic thinking, data-driven decision-making, and hands-on campaign execution. The dynamic and growing region currently focuses on Singapore, Indonesia, Thailand, Malaysia, Vietnam and The Philippines.

Responsibilities

Strategic Planning & Market Positioning

• Develop comprehensive marketing plans aligned with corporate and local growth objectives, product strategy, and regional priorities
• Define clear target segments, buyer personas, and value propositions for enterprise and technical audiences
• Lead go-to-market (GTM) planning for product launches, feature releases, and strategic initiatives
• Conduct market research and competitive analysis to identify opportunities, gaps, and differentiation strategies
• Translate complex technology capabilities into compelling, outcome-driven messaging frameworks

Integrated Campaign Management

• Design and execute multi-channel global marketing campaigns spanning digital, content, events, paid media, ABM, and social
• Ensure consistent brand positioning and messaging across all campaign touchpoints
• Partner with regional marketing teams to localize campaigns while maintaining global brand standards
• Develop demand generation programs to drive awareness, engagement, pipeline creation, and revenue contribution
• Manage campaign timelines, deliverables, and cross-functional coordination to ensure on-time execution

Content & Thought Leadership

• Oversee the creation of high-impact marketing assets including white papers, case studies, blogs, videos, webinars, and executive presentations
• Collaborate with regional subject matter experts to develop thought leadership content that positions the company as an industry leader
• Ensure content aligns with different stages of the buyer journey and supports both marketing and sales efforts
• Maintain consistent messaging across website, digital campaigns, sales collateral, and email communications

Sales & Cross-Functional Alignment

• Partner closely with local sales teams to align marketing initiatives with pipeline and revenue goals
• Support field marketing initiatives and key account-based marketing (ABM) programs
• Collaborate with product management and corporate communications teams to ensure integrated messaging

Performance Measurement & Optimisation

• Define KPIs and success metrics aligned with business objectives (e.g., MQLs, SQLs, pipeline contribution, conversion rates, ROI)
• Monitor and analyse campaign performance using marketing automation (Hubspot) and analytics tools
• Generate actionable insights and present performance reports to senior stakeholders
• Continuously optimise campaigns, messaging, and channel mix based on data and market feedback

Budget & Vendor Management

• Develop and manage marketing budgets, ensuring efficient allocation of resources
• Oversee relationships with agencies, media partners, and external vendors

Brand Stewardship & Global Consistency

• Safeguard brand integrity across local markets and touchpoints
• Ensure compliance with regional regulations and industry standards
• Drive consistent customer experience across digital and offline channels

Events, Conferences & Trade Shows

• Develop and execute a local events strategy aligned with InterSystems brand, dema