Anago - Head of Sales (NL & UK)

Banyan Software is the best permanent home for software businesses that serve specialized industries, their employees, and their customers. We are on a mission to acquire, build, and grow great companies worldwide, helping them modernize through shared AI expertise and operational discipline. The Banyan Software Foundation, endowed with $100 million in Banyan stock, leverages technology to build a greener and more equitable world. Banyan is Great Place to Work Certified, a five-time Inc. 5000 honoree, and a top 10 company on the Deloitte Technology Fast 500. Founded in 2016 and headquartered in Atlanta, Banyan operates more than 100 portfolio companies across North America, the UK, EU, and APAC.

About Anago

At Anago, more than 55 colleagues have been making a daily impact on society for over 25 years. Our software helps public organisations plan better, prioritise more effectively, and deploy capacity efficiently — enabling faster decisions, more effective use of resources, and better responses to societal challenges. Think: faster procedures for asylum seekers, improved preventive healthcare, and better allocation of education budgets.

We have built a strong position in the Netherlands and are now actively expanding internationally, including into the United Kingdom. The coming years will be defined by scaling up, broadening our market presence, and further professionalising our commercial organisation.

At Anago, we work on impact - combining smart working with a warm, collaborative culture.

The Role:

As Head of Sales, you are responsible for Anago's commercial growth across various sectors in the Netherlands and the United Kingdom.

In the Netherlands, we are working hard to expand our strong market position in education, while also actively pursuing business development in government and public health. A significant portion of your focus will be on generating revenue within these sectors. The United Kingdom plays an important role in Anago's next growth phase. In this role, you will have significant scope to work with the local team to further develop our commercial position, strengthen strategic client relationships, and identify new growth opportunities. You will combine strategic insight with a hands-on approach and drive the further professionalisation of our commercial organisation.

You set the commercial direction and ensure it is executed. You lead the sales team while also actively working to close deals and deepen client relationships and partnerships. In close collaboration with marketing and product development, you translate market insights into product improvements that our current and future clients need. In your day-to-day work, you leverage AI tooling for prospecting, pipeline analysis, and sales forecasting.

Qualifications for success:

• University degree level of thinking and working
• 8–10+ years of commercial experience
• Experience with SaaS sales processes, preferably in a B2B environment within the public sector
• Experience with complex sales cycles such as tenders and public procurement. You understand how decision-making works within larger organisations and can navigate multiple stakeholders with ease.
• You sell using a consultative selling approach grounded in content, trust, and strategic advice rather than quick transactions
• Experience in both the Dutch market and the UK
• Willingness to travel to the UK regularly
• Ability to move comfortably between setting strategic direction and hands-on daily execution
• You combine commercial sharpness with a connecting and coaching leadership style
• Excellent presentation skills in both English and Dutch

What you can expect from us:

You will work in an organisation focused on substance, where collaboration and long-term impact are central.

• A key role within the organisation and the management team
• A great deal of freedom and responsibility. In this role, you have significant autonomy an