Marketing Manager - Singapore

Singapore, Singapore, Singapore Marketing Ref ID: JR-018709

Our Mission

At Palo Alto Networks®, we’re united by a shared mission—to protect our digital way of life. We thrive at the intersection of innovation and impact, solving real-world problems with cutting-edge technology and bold thinking. Here, everyone has a voice, and every idea counts. If you’re ready to do the most meaningful work of your career alongside people who are just as passionate as you are, you’re in the right place.

Who We Are

In order to be the cybersecurity partner of choice, we must trailblaze the path and shape the future of our industry. This is something our employees work at each day and is defined by our values: Disruption, Collaboration, Execution, Integrity, and Inclusion. We weave AI into the fabric of everything we do and use it to augment the impact every individual can have. If you are passionate about solving real-world problems and ideating beside the best and the brightest, we invite you to join us!

We believe collaboration thrives in person. That’s why most of our teams work from the office full time, with flexibility when it’s needed. This model supports real-time problem-solving, stronger relationships, and the kind of precision that drives great outcomes.Job Summary

Idira, the Identity Security business of Palo Alto Networks, is seeking a dynamic and driven Marketing Manager to join our growing JAPAC team. In this role, you will be responsible for partnering with the Singapore sales teams to develop, execute and deliver cost effective lead generation programs to drive high leads conversion. You will also be working closely with the global and regional marketing teams to align and adapt marketing campaigns to drive continued success in new business development and market expansion. This position reports to the Senior Director, Regional Marketing.

Success in this role will require an analytical mindset, creative demand generation skills, and project management expertise. It also necessitates a proven ability to work with sales, partners and marketing peers across the organization.

Responsibilities:

• Responsible on the overall marketing plan for the region, across all business units.
• Develop integrated demand generation marketing campaign that builds pipeline for targeted prospects and customers in Singapore, including inbound and outbound campaigns comprising of Digital, in person or virtual Events, Social Media, Email, Web, Advertising, Communications and Creative.
• Work closely with sales to understand their priorities and align the GTM strategy
• Regional marketing plans to be aligned with the global marketing strategies and directions
• Focus on demand generation to ensure leads, MQLs, conversions and ROI across the top, middle and bottom funnel.
• Coordinate and be part of global campaigns or leverage on global campaigns messaging.
• Build strong relationship with sales and partners to gain market insights and ensure alignment of marketing investments to top business priorities.
• Identify, manage and coordinate resources, and measure effectiveness of local and regional events.
• Work with global marketing, regional and local sales counterparts and partners to optimize and nurture quality leads conversion. Ensure effective and timely follow up.
• Support the development and expansion of our partners (Channels, Advisories and technology alliances) with effective channel-ready lead programs and strong relationships with counterparts at top tier partners. Identify ways for partners to add to the sales pipeline.
• Manage contracted marketing services agencies to ensure delivery effectiveness and efficiency.
• Identify digital marketing programs for region and work collaboratively with Digital/Social media teams to plan, execute and track campaigns.
• Localize global marketing contents / materials / messages to make it relevant to the customers and partners.

Qualifications

• Bachelors in