Events Marketing Manager - APAC

Company Description

Wise is a global technology company, building the best way to move and manage the world’s money.

Min fees. Max ease. Full speed.

Whether people and businesses are sending money to another country, spending abroad, or making and receiving international payments, Wise is on a mission to make their lives easier and save them money.

As part of our team, you will be helping us create an entirely new network for the world's money.

For everyone, everywhere.

More about our mission and what we offer.

Job Description

We’re looking for an Events Marketing Manager who is passionate about the Wise Mission - Money without borders. You’ll be a part of the Wise Platform team, leading impactful projects in order to expand our growing list of global partners, helping us deliver world class payment service solutions to our partners and their customers across the APAC region. This role is based in our Singapore office.

Wise Platform is one of the product teams at Wise which empowers banks, fintechs and enterprises to build global payments solutions through their own channels. Wise Platform already powers international payments for some of the world’s largest banks and platforms, including Morgan Stanley, Standard Chartered, Google Pay, Ramp, Brex and Monzo.

What’s the role?

The Wise Platform team has seen significant growth in the last few years, boasting a number of well-known household brands as partners. To help accelerate this growth, we’re looking for an Events Marketing hire to build, execute and scale out our events, driving clear prospect engagement and attributable revenue impact in the region.

You’ll need to apply your experience of working with global teams to develop and execute local marketing strategies, measurement and GTM materials. You’ll need to be comfortable in solving challenges and establishing ways of working. You won’t have to do this alone, as you’ll be supported by our wider team of global Marketing experts.

Day-to-day, your primary focus will be to lead Wise Platform's regional event marketing activities for APAC - running large-scale owned and third-party events, and leading and setting up other locally owned events.

You will work cross-functionally with Global Wise Platform Marketing, Sales, Sales Enablement, Design, Product and other teams to drive top of the funnel and ongoing engagement with partners at different stages of the sales cycle. Your efforts will directly impact our revenue growth by enabling our commercial teams to sell more, better and faster.

Your Mission:

Event Strategy & Planning:

• Drive the APAC events strategy, including developing an events calendar and setting success metrics that align with commercial goals
• Own large-scale event target lists aligned with sales objectives
• Lead the event communication lifecycle across email and social to maximise engagement
• Conceptualise, plan and execute new events end-to-end

Lead Management & Reporting:

• Implement and own pre-event registrations, lead capture and follow-up processes in collaboration with the Sales Enablement and Revenue Operations teams
• Track, analyse and report on event performance against defined KPIs (e.g., leads generated, pipeline influenced, attendance, engagement)
• Provide post-event analysis and recommendations for continuous improvement

Cross-Functional Collaboration:

• Act as a liaison between Marketing and Sales to set and ensure event objectives are met and Sales teams are fully enabled for pre- and post-event activities
• Train and brief Sales team on event objectives, messaging and lead qualification processes

End-to-End Event Logistics & Execution:

• Manage all aspects of event logistics, including venue selection, all vendor negotiation and management, swag and other collateral orders, and registration platforms and event communications
• Coordinate with internal stakeholders (S