Assistant Manager, Digital Onsite Operations Excellence

At Sephora, beauty is about feeling seen, valued, and empowered, individually and collectively. It is connecting deeply with others, celebrating diversity and inclusivity, unlocking your potential and making a difference every day. Together, we belong to something beautiful.

Sephora SEA’s omni channel business spans over 8 countries (Australia, India, Indonesia, Malaysia, New Zealand, the Philippines, Singapore and Thailand) with 100+ stores and boasts some global flagships such as ION and Raffles City in Singapore, F88 in Kuala Lumpur and Pitt Street in Sydney. Sephora SEA is experiencing rapid growth in the region with new store openings and business channels (i.e., Click and collect and marketplace).

Assistant Manager, Digital Onsite Operations Excellence

As an Assistant Manager, Digital Onsite Operations Excellence, you will be the operational backbone and a key commercial driver of our SEAO Ecommerce team. Reporting to the Regional Manager, you will own BAU governance, the full onsite tools ecosystem, and the strategy that grows organic sales performance besides key campaign moments – working closely with local market teams and cross-functional partners across the SEAO region.

This role is for someone who brings both commercial instinct and operational rigor – you connect the dots between marketing stories, new product launches, content execution, and platform onsite performance, and you establish the systems and processes that make the team work faster and smarter over time.

You will shine here if you enjoy…

Operational Excellence and Governance

• Owning BAU Operation governance across all markets — setting and enforcing operational standards, SOPs, and playbooks that ensure quality and consistency at scale
• Overseeing campaign operations strategy, with the Onsite Operation Executive PIC leading day-to-day execution
• Managing vendor and BPO partnerships, monitoring SLAs, and resolving escalations with speed and accountability

Driving Everyday Commerce Performance

• Partnering with the Regional Managers to identify and prioritize organic sales opportunities, translating onsite data into a clear optimization roadmap that drives measurable conversion and revenue uplift
• Working with local market teams to surface performance gaps, align priorities, and drive consistent execution of regional initiatives at the country level
• Conducting regular performance reviews with market stakeholders – sharing findings, holding teams accountable to action plans, and tracking impact over time

CMS Ownership and Content Operation Execution

• Partnering with the Content & Experience team to operationalize marketing stories and newness launches – translating brand narratives into the right onsite components, sequence and execute with precision
• Implementing and maintaining the operational logic for key Contentful CMS components – homepage modules, landing pages, category pages, and product carousels
• Building and owning the ways of working between Onsite and Content & Experience teams

Tools Ecosystem and Process Optimization

• Owning the full onsite tools stack (Contentful CMS, CommerceTools, Contentsquare, Braze, PerfectCorp, AppsFlyer, and other gamification tools) from a technical and operational performance lens
• Proactively identifying automation opportunities, workflow inefficiencies, and performance gaps across tools, and proposing solutions and workarounds to optimize
• Leading knowledge transfer and upskilling across the team and markets through structured guides, playbooks, and training

Stakeholder Management

• Acting as the operational interface between the Regional Onsite team and cross-functional partners including Product, Tech, CRM, Paid Media, Content, and Merchandising teams
• Building strong relationships with market teams across SEA, surfacing their needs, driving adoption of regional standards, and handling escalations with clarity
• Communicating process