International Artist Strategy Manager

At Warner Music Group, We’re a Global Collective Of Music Makers And Music Lovers, Tech Innovators And Inspired Entrepreneurs, Game-changing Creatives And Passionate Team Members. Here, We Turn Dreams Into Stardom And Audiences Into Fans. We Are Guided By Three Core Values That Underpin Everything We Do Across All Our Diverse Businesses

• Curiosity: We do our best work when we’re immersing ourselves in culture and breaking through barriers. Curiosity is the driving force behind creativity and ingenuity. It fuels innovation, and innovation is the key to our future.
• Collaboration: Making music and bringing it to the world is all about the power of originality amplified by teamwork. A great idea, like a great song, travels globally. We ignite passions and build connections across our diverse community of artists, songwriters, partners, and fans.
• Commitment: We pursue excellence for our team and our talent. Everything in music starts with a leap into the unknown, and we’re committed to keeping the faith, acting with integrity, and delivering on our promises.

WMG is home to a wide range of artists, musicians, and songwriters that fuel our success. That is why we are committed to creating a work environment that actively values, appreciates, and respects everyone. We encourage applications from people with a wide variety of backgrounds and experiences.

Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent.

Job Title: International Artist Strategy Manager, SEA A Little Bit About Our Team You’ll be joining the International Artist Strategy team. We are a group of creative, data-driven marketers dedicated to breaking global sounds into local markets. In this role, you’ll be the bridge between our world-class international roster and the vibrant, music-loving audiences in South East Asia. Working closely with our SEA Lead and the broader SEA team, you will turn global priorities into local movements, ensuring our artists don't just land on charts, but become part of the local cultural fabric.

Your Role As our International Artist Strategy Manager, you are the architect of growth for a diverse roster of global stars and emerging talent within Singapore and the wider SEA region. You’ll spend your days blending fan insights with high-level creativity to design marketing campaigns that move the needle. Whether you’re brainstorming a viral social moment, coordinating with Repertoire Owners, or optimising a digital ad spend, you are the engine driving artist development in one of the world’s most exciting music markets. It’s fast-paced, loud, and incredibly rewarding. It is a role where your strategic pulse meets the rhythm of the fans.

Here You’ll Get To

• You will develop and execute tailored marketing strategies that drive audience growth and market positioning for our international roster.
• You will collaborate directly with Repertoire Owners (ROs) to align local campaign goals with global artist priorities.
• You will champion an "audience-first" approach by using fan insights and cultural trends to shape every campaign decision.
• You will organise and partner with the Audience, Insights, and Partnerships teams to build robust CRM and social media initiatives that deepen fan engagement.
• You will brief and manage high-impact advertising campaigns, utilising A/B testing and data analysis to maximise marketing investment.
• You will manage campaign budgets with precision and ensure all activity is delivered effectively in consultation with Finance and Artist Management.
• You will stay at the cutting edge of the industry by identifying new platforms and technologies to keep our marketing innovative and fresh.
• You will serve as a key communicator who provides clear updates and campaign post-mortems to internal stakeholders across the SEA region

About You *