Salesforce Marketing Cloud – Business Analyst

Responsibilities

Work alongside other digital technologists and digital capability experts perform business and fit gap analysis.

Work with stakeholders and business users from the customer to elicit, capture, analyse, refine, communicate and document their requirements and product requests.

Articulate the scope of work, deliverables, and outcomes to stakeholders.

Drive market engagement activities & work closely with product teams on coordinating and leading kick-off workshops for the digital initiatives

Develop and maintain documentation to provide visibility of new implementations.

Be responsible for preparation of training materials and conduct workshop.

Deliver regular or ad-hoc customized trainings for the newly developed and deployed features to the business stakeholders.

Assist digital customer engagements teams with adoption & utilization of the digital marketing capabilities of Salesforce Marketing Cloud (SFMC).

Qualifications and Skills

A track record of working on IT development programs with demonstrable experience of a Business Analyst on a variety of different IT delivery projects/initiatives.

Experience dealing with customers from both a business and technical perspective.

Ability to translate complex technical concepts into easily understandable business language.

User level experience in Salesforce Marketing Cloud.

Excellent Communication

Agile methodologies

SFMC Certification

Previous BA experience in Digital Marketing engagements, especially in Salesforce Products.

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