Business Development Manager

About Lyra

Lyra Health is the leading provider of mental health solutions for employers supporting more than 20 million people globally. The company has delivered 13 million sessions of mental health care, published more than 20 peer-reviewed studies, and delivered unmatched outcomes in terms of access, clinical effectiveness and cost efficiency. Extensive peer-reviewed research confirms Lyra’s transformative care model helps people recover twice as fast and results in a 26% annual reduction in overall healthcare claims costs. Lyra is transforming access to life-changing mental health care through Lyra Empower, the only fully integrated, AI-powered platform combining the highest-quality care and technology solutions. Role Overview

The Business Development Manager (Market Growth) is a pivotal leadership role designed to aggressively scale Lyra’s market share in Singapore’s rapidly evolving Employee Assistance Program (EAP) and corporate wellness sector. As organizations shift from reactive mental health support to proactive, holistic wellbeing strategies, this role will position Lyra at the forefront of this transformation.

You will be responsible for defining the local Go-To-Market (GTM) strategy, capturing enterprise-level new business, and scaling our footprint across the retail and SME sectors. Success in this role requires navigating complex, multi-stakeholder sales cycles, building lucrative channel partnerships with global benefits brokers, and aligning Lyra’s solutions with Singapore’s Tripartite guidelines on mental health.

Location: Onsite

Flexibility: The successful candidate must be flexible to work outside of standard hours to accommodate the global nature of the business and collaborate effectively with international teams across multiple time zones.

Key Responsibilities

1. Strategic Market Growth & Go-To-Market (GTM) Execution

• Market Mapping & Penetration: Conduct continuous landscape analysis to identify market gaps, competitor weaknesses, and emerging trends in the Singaporean corporate wellness space.
• Value Proposition Localization: Adapt Lyra’s global EAP and wellbeing messaging to resonate with local nuances, specifically addressing cultural sensitivities and the stigma surrounding mental health in the Asian workplace.
• Growth Forecasting: Develop, execute, and own the annual sales strategy and revenue targets for Singapore, utilizing data-driven insights to pivot strategies proactively.

2. Enterprise EAP Acquisition & Direct Sales

• Targeted Hunting: Prospect and close high-value EAP contracts with Multinational Corporations (MNCs) headquartered in Singapore, Large Local Enterprises (LLEs), and Government-Linked Companies (GLCs).
• C-Suite Consultancy: Act as a trusted advisor to CHROs, Total Rewards Directors, and Procurement heads, shifting conversations from standard "utilization rates" to measurable clinical outcomes and ROI on mental health investments.
• Complex Deal Structuring: Lead the end-to-end sales cycle, including RFP/RFI responses, complex pricing strategies, and tailored solution presentations.

3. Channel Partnerships & Broker Relations (Crucial for SG Market)

• Broker Ecosystem: Establish and aggressively expand strategic alliances with top-tier employee benefits brokers (e.g., Aon, Mercer, WTW, Lockton) and local health insurance intermediaries.
• Enablement: Educate and incentivize broker partners on Lyra’s differentiating value, ensuring Lyra is the preferred EAP vendor included in their corporate pitch decks.

4. Retail / SME Expansion

• Scalable Solutions: Drive the adoption of streamlined, "plug-and-play" EAP and wellbeing packages tailored for Singapore's massive SME and retail client base.
• L&D Monetization: Commercialize Learning & Development (L&D) initiatives, promoting manager-level mental health training, resilience workshops, and psycholo