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PPC Market Management - ED
OCBC · Singapore
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Job description
WHO WE ARE:
As Singapore’s longest established bank, we have been dedicated to enabling individuals and businesses to achieve their aspirations since 1932. How? By taking the time to truly understand people. From there, we provide support, services, solutions, and career paths that meet their individual needs and desires.
Today, we’re on a journey of transformation. Leveraging technology and creativity to become a future-ready learning organisation. But for all that change, our strategic ambition is consistently clear and bold, which is to be Asia’s leading financial services partner for a sustainable future.
We invite you to build the bank of the future. Innovate the way we deliver financial services. Work in friendly, supportive teams. Build lasting value in your community. Help people grow their assets, business, and investments. Take your learning as far as you can. Or simply enjoy a vibrant, future-ready career.
Your Opportunity Starts Here.
This is the broad job description of the job profile. Definitive job description should be reviewed and discussed between you and your manager.
PPC Market Management
Why Join
As a PPC Market Management professional at OCBC, you'll play a key role in driving business growth through data-driven marketing strategies. You'll have the opportunity to work with a talented team, leverage cutting-edge technology, and make a real impact on the bank's success. If you're passionate about marketing, data analysis, and innovation, this role is for you.
How you succeed
To succeed in this role, you'll need to stay ahead of the curve in the rapidly evolving world of digital marketing. You'll need to be able to analyze complex data sets, identify trends, and develop targeted marketing strategies that drive real results. By leveraging your expertise and collaborating with cross-functional teams, you'll be able to drive business growth and achieve your goals.
What you do
- Develop and execute targeted marketing campaigns across various digital channels
- Analyze campaign performance data to identify areas for improvement and optimize marketing strategies
- Collaborate with cross-functional teams to develop and implement marketing initiatives
- Stay up-to-date with the latest trends and developments in digital marketing
- Develop and maintain relationships with key stakeholders, including marketing agencies and vendors
Who you are
- A degree in Marketing, Business, or a related field
- At least 7 years of experience in digital marketing, preferably in a financial services or banking environment
- Strong analytical and problem-solving skills, with the ability to interpret complex data sets
- Excellent communication and project management skills, with the ability to work effectively with cross-functional teams
- Strong knowledge of digital marketing platforms, including Google Ads and social media advertising
- A creative and innovative approach to marketing, with a passion for staying ahead of the curve in the latest trends and developments
Who We Are
As Singapore's longest established bank, we have been dedicated to enabling individuals and businesses to achieve their aspirations since 1932. How? By taking the time to truly understand people. From there, we provide support, services, solutions, and career paths that meet their individual needs and desires.
Today, we're on a journey of transformation. Leveraging technology and creativity to become a future-ready learning organisation.
But for all that change, our strategic ambition is consistently clear and bold, which is to be Asia's leading financial services partner for a sustainable future.
We invite you to build the bank of the future. Innovate the way we deliver financial services. Work in friendly, supportive teams. Build lasting value in your community. Help people grow their assets, business, and investments. Take your lear
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