Sr. Manager, Media, Burger King, APAC

Ready to make your next big professional move? Join us on our journey to achieve our big dream of building the most loved restaurant brands in the world.

Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories.

RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.

RBI is committed to growing the TIM HORTONS®, BURGER KING®, POPEYES® and FIREHOUSE SUBS® brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.

Our opportunity:

As the Senior Media Manager, for Burger King APAC, you will play a pivotal role in the regional APAC marketing team, as expert consultant across our markets, especially our key markets (India/SEA/Korea/Japan), advising them on key media strategies, driving both media effectiveness and efficiencies.

Within RBI, you will be working closely with broader marketing team in APAC as well as collaborating with international team for potential synergies. You will also be playing educator role to drive organization capability when it comes to media knowledge.

Externally, you will be taking the lead to engage and partner closely with key stakeholders, including media partners, media agencies and franchisee marketing teams, ensuring media execution with excellence, effectiveness and efficiencies.

Media is a critical driver of growth for Burger King APAC. This is an exciting opportunity for someone who is keen to apply media experience and knowledge to help drive both in market sales results and organization capability.

RBI follows a 5 day, in-office work schedule to support collaboration. Candidates should be comfortable working onsite 5 days per week.

Your roles & responsibilities:

Regional Media Leadership:

• Act as the central media expert for the APAC region, partnering with franchise markets to elevate their media strategies and execution.
• Build a consolidated central view of markets’ media investments, opportunities and where there is opportunity to push for improvements across both effectiveness and efficiency.
• Provide counsel on media mix, media investments, priorities, and optimization across various channels (e.g., digital, TV, OOH, social)
• Build strong relationships with local marketing teams, fostering trust and collaboration.
• Focus support on key markets, whilst ensuring scaled capability and support for other emerging opportunities

Strategic Planning and Execution:

• Lead the thinking and develop for key markets Media strategies. Proactively evaluating and identifying key media strategies for key markets especially during annual planning cycles.
• Develop and educate media frameworks for broader organization to reapply for broader markets.
• Help local teams identify and capitalize on opportunities to drive media effectiveness and ROI.
• Be recognized by franchisee across key markets as a media expert consultant and strategic advisor for media and brand planning.
• In-depth media domain & platform knowledge in APAC with field-tested application experience.

Performance Tracking and Reporting:

• Develop KPIs to drive and track performance, linking to in market results. Continuously learning and share learning and best practices.
• Put in place tracker on working media and analyze media performance and uncover actionable insig