Salesforce Marketing Cloud - Architect

Responsibilities

• Expert level experience defining the system architecture landscape, identifying gaps between current and desired end-states, and delivering a comprehensive solution that will enable achievement of the desired business outcomes.
• Understanding of data sharing and visibility considerations and how these play into platform architecture.
• Manage Technical delivery of custom development, integrations, and data migration elements of a SFMC implementation.
• Provide oversight and governance of SFMC project.
• Translate business requirements into well-architected solutions that best leverage the SFMC platform.
• Lead technical design sessions and document technical solutions aligned with client business objectives.
• Drive platform performance, scalability, and innovation
• Designing and Solutioning with high-performance, reusable, and reliable approach adhering to best practices.

Qualifications and Skills

• Experience on different SFMC modules like Email Studio, Mobile Studio, Automation Studio, Web Studio, Content builder, Journey Builder, Personalization, Contact Builder, etc (both implementation and deployment).
• Understanding of the Digital Marketing processes including Cross Channel Marketing - Campaign Orchestration, Real-time Interaction, 1-to-1 User Journeys, Next Best Offers etc.
• Understanding of different type of SFMC integration: Out of the box, Realtime (REST and SOAP) and Batch.
• Understanding of Email regulatory compliance, and deliverability elements.
• Sound knowledge of marketing domain processes.
• Be able to clearly communicate the benefits of an integrated ecosystem of capabilities.
• Agile methodologies
• Scripting knowledge of AMPscript, SSJS, SQL, HTML
• At least one SFMC Certification