Senior Marketing Executive

Company Big Tiny Pte Ltd bigtinygroup.com Designation Senior Marketing Executive Date Listed 18 Jun 2026 Job Type Experienced / Senior Executive Full/Perm Job Period Immediate Start, Permanent Profession Marketing / Public Relations Industry Others Location Name 37 Jln Pemimpin, MAPEX, Singapore 577177 Address 37 Jln Pemimpin, Singapore 577177 Map Allowance / Remuneration $3,000 - 3,800 monthly Company Profile Big Tiny Group is reimagining how people stay, live, and connect with space through small-footprint hospitality and accommodation concepts.

Across the group, we build brands like Tiny Away and Tiny Away Escape — creating stays and experiences that bring people closer to nature, simplicity, and more intentional ways of living. Our work is grounded in thoughtful design, meaningful guest experiences, and a belief that less can often lead to more.

As our regional presence continues to expand across Australia, New Zealand, Singapore, Malaysia, Taiwan, and beyond, we are looking for a Senior Marketing Executive based in Singapore to support marketing efforts across both Tiny Away and Big Tiny.

Job Description This is a regional role for someone who is both thoughtful and hands-on — someone who enjoys connecting the dots across markets, brands, and business needs.

You will support our expanding regional marketing operations across Australia, New Zealand, Singapore, Malaysia, Taiwan, and beyond, helping to coordinate campaigns, support launches, conduct market research, and build a clearer understanding of consumer behaviour across different regions.

This role will work across both Tiny Away and Big Tiny, supporting not only brand and campaign execution, but also broader business storytelling, market positioning, and regional growth initiatives where needed.

You will play an important role in helping us understand how different audiences respond across markets, while ensuring our marketing efforts remain aligned, relevant, and grounded in real insight.

Job Description

Regional marketing coordination

• Support the planning and execution of regional marketing initiatives across Australia, New Zealand, Singapore, Malaysia, Taiwan, and other growth markets
• Coordinate campaign rollouts across markets for both Tiny Away and Big Tiny, ensuring timelines, deliverables, and communications are well aligned
• Work closely with internal teams and market leads to adapt campaigns and initiatives for different audiences while maintaining brand consistency
• Help keep regional marketing calendars, launch plans, and priorities organised and on track

Consumer and market insights

• Conduct research on consumer behaviour, travel trends, booking patterns, audience preferences, and market opportunities across different regions
• Develop a stronger understanding of what matters to audiences in each market, and help translate those insights into practical marketing recommendations
• Monitor competitor activity, market movements, and hospitality, lifestyle, or brand trends relevant to both Tiny Away and Big Tiny
• Support audience profiling, market mapping, and insight gathering to inform positioning, offers, launches, and campaigns

Brand and campaign support

• Support the development and execution of campaigns across digital, partnership, content, and offline touchpoints
• Assist in shaping market-relevant messaging for different regions, audiences, and business priorities
• Review campaign messaging and assets to ensure they align with the tone, positioning, and purpose of each brand
• Support seasonal campaigns, promotional moments, brand storytelling, property launches, and regional initiatives

Cross-functional and cross-brand collaboration

• Work across both Tiny Away and Big Tiny marketing needs, supporting projects that may span hospitality, brand, corporate, or growth communications
• Act as a key coordination point between HQ and regional markets, helping ideas move smoothly from planning into execution
• Work