Senior Executive Manager – Brand Management

Job Description Execute the development of Bupa brand Marketing strategy and positioning, shaping how the brand is perceived while building Bupa’s awareness and brand imagery.

1- Develop & Execute brand Strategies & Campaigns:

• Execute the full year initiative master plan.
• Oversee the creation of brand campaigns and content that resonate with target audiences and build trust in our insurance and health products and services.
• Execute the brand campaigns and communication across various channels driving awareness on Bupa Value Proposition
• Collaborate with cross-functional teams to ensure brand consistency
• Execute the campaign launch strategy with Marketing Communication, activation and media buying teams.
• Support the Trade Team in Commercial activations (Client specific awareness)

2- Measure & Report on Brand Performance:

• Monitoring brand performance and brand perception metrics
• Provide actionable insights and recommendation for improvement
• Analyze the effectiveness of branding initiatives, making recommendations for improvement, planning future KPIs, and forecasting performance

3- Master Brand Guidelines:

• Manage brand guidelines and ensure alignment across all departments and partners.
• Understand the Global Brand Guidelines and best practice
• Ensure consistency and compliance with the Brand Standards on all internal and external execution
• Review and evaluate all agency work to ensure compliance with the brand guidelines. Communicate with the agency as needed.

4- Manage Budget & Agency:

• Manage external agencies and vendors in development and execution of campaigns
• Continuously track allocated budget and ensure budget utilization (without over or under spending)

Skills

• +8 years
• Minimum of 5 years in brand building and overall experience of no less then 8 years in all marketing areas
• A solid understanding of marketing concepts and execution
• Strong analytical skills with the ability to identify correlations and commonalities
• Profecient in both Arabic and English language (written & spoken)
• Excellent computer skills with capabilities in web search, excel, power point and word
• Hands on experience in new communication development and repositioning brands
• Bachelor’s Degree in Business Administration or Marketing
• Ideally FMCG and Service experience

Education

Business Administration or Marketing