Events Sales Executive

Responsibilities

• Achieve or exceed individual sales targets set by the Director of Sales & Marketing to drive hotel revenue growth.

• Identify and generate new business opportunities for meetings, conferences, weddings, social events, and other hotel event spaces.

• Follow up promptly on all event enquiries and business leads to maximise conversion rates.

• Develop and maintain professional relationships with key clients and potential accounts within designated market segments.

• Conduct regular sales calls, client meetings, entertainment, and networking activities to expand event business.

• Arrange and conduct site inspections for potential and existing clients to showcase event spaces and services.

• Maintain comprehensive knowledge of competitors’ event spaces, products, packages, and market activities to inform sales strategies.

• Upsell and cross-sell the hotel’s event spaces, accommodation, Food & Beverage offerings, and other facilities at every opportunity.

• Attend client functions, industry events, and external business activities to increase visibility and develop new business opportunities.

• Understand clients’ event requirements and recommend suitable venues, packages, and services tailored to their needs.

• Prepare accurate proposals, contracts, and relevant event documentation within required timelines.

• Coordinate closely with clients from initial enquiry through event confirmation to ensure seamless service delivery.

• Maintain accurate and updated client profiles, event information, and sales activities in the hotel’s sales system.

• Liaise with Banquet, Food & Beverage, Culinary, Front Office, and other departments to ensure event arrangements meet client requirements.

• Communicate event requirements and special arrangements clearly to operational teams to guarantee flawless execution.

• Prepare and highlight VIP arrivals or special requirements to Management and operational departments.

• Follow up with clients before, during, and after events to ensure service expectations are met and issues are resolved.

• Provide after-sales service and maintain client relationships to encourage repeat business and referrals.

• Diploma or bachelor's degree in hospitality management, Tourism, Events Management, Business, Sales & Marketing, or a related discipline.

• Minimum 1–2 years of relevant experience in hotel events, catering sales, conference services, weddings, or a similar role.

• Previous experience in a hotel environment is preferred.

• Ability to work effectively in a fast-paced and high-pressure environment.

• Self-motivated, energetic, and results-driven with strong teamwork skills to collaborate across departments.

• 5-day Work Week.

• Duty Meals are provided.

• HEARTIST F&B Discount and/or Preferential Room Rates at worldwide Accor Hotels.

• Flexible Benefit – Dental/Optical/Vacation Expenses.

• Comprehensive Medical & Insurance Coverage.

• Local/Overseas Career Development & Growth Opportunities.