Director Strategic Insights

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy and all genders are welcome. Simply click APPLY ONLINE and follow the steps to upload your application.

YOUR MISSION:

• Establish and lead PUMA’s global Strategic Insights function that enables the translation of consumer insights and trends, market intelligence and competitive signals into clear strategic direction for the brand
• Build and own a global insights portfolio that supports PUMA’s brand strategy, product creation, communications, go-to-market priorities, commercial planning and long-term growth decisions
• Establish a robust marketplace intelligence framework, including market sizing, market share, trend tracking, competitor monitoring, channel and category intelligence, with a clear focus on early identification of growth opportunities and risks
• Oversee global consumer insights programs across qualitative and quantitative research, brand tracking, segmentation, brand positioning, social listening and trend research
• Translate complex data and research findings into compelling executive narratives, actionable recommendations and decision-ready outputs for senior leadership
• Partner closely with the central Strategy & Head Office, Brand, Commercial, Finance and Regional teams to embed insights into key business processes and strategic choices
• Develop the tools, dashboards, reports and operating rhythms required to create one consistent source of truth on consumers, markets and competitors
• Build, lead and develop a high-performing central team for consumer insights and marketplace intelligence, while strengthening an effective insights network across the wider organization
• Manage external research agencies, data partners and intelligence providers to ensure highquality output, methodological excellence, efficient budgets and strong business impact.

YOUR TALENT:

• 10+ years of experience in consumer insights, market research, market intelligence, corporate strategy, business analytics or a related field, ideally within sport, fashion, retail, consumer goods or another brand-led global business
• University degree in Business Administration, Marketing, Psychology, Economics, Statistics, Data Analytics or a related discipline; master’s degree or MBA is a plus
• Proven experience building and leading insights, research or intelligence capabilities in a complex, international organization
• Deep expertise in qualitative and quantitative research methods, consumer segmentation, brand tracking, market and competitor analysis, trend forecasting and data-driven strategy development
• Strong analytical skills with the ability to connect multiple data sources, identify patterns and translate insights into clear business implications
• Outstanding storytelling, presentation and stakeholder management skills, with the confidence to advise and influence both senior executives and their teams
• Experience working with research agencies, syndicated data providers, analytics platforms, dashboards and visualization tools; familiarity with advanced analytics and AI-enabled insights is a plus
• Strong leadership capabilities with a track record of developing teams, setting priorities and creating effective cross-functional ways of working
• Curious, consumer-obsessed and commercially minded, with a passion for sport, culture, brands and marketplace dynamics
• Highly structured, proactive and resilient, with the ability to manage multiple priorities in a fast-paced global environment.

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.