Founding GTM

BENCH is looking for a Founding GTM to work directly with the founders on bringing our product to market.

You’ll be responsible for finding and talking to potential customers, understanding what they need, running outbound, taking sales calls, closing customers, and helping us figure out what a repeatable GTM motion looks like.

This is an early-stage role. There isn’t a large sales organization or an established playbook to inherit. We’re looking for someone who is comfortable doing the work themselves and figuring things out as we go.

What you’ll do

* Find and reach out to potential customers

* Build and run outbound campaigns across different channels

* Take discovery calls, demos, and sales conversations

* Own deals from first conversation through close

* Work with the founders to define and refine our ICP

* Understand why customers buy, why they don’t, and what matters to them

* Test different messaging, positioning, channels, and sales approaches

* Build relationships with customers and prospects

* Bring customer feedback directly back to the product and engineering team

* Keep track of the pipeline and follow up consistently

* Help turn what works into a repeatable sales process

* Eventually help build the GTM team as the company grows

What we’re looking for

* 2 to 5+ years of experience in sales, GTM, business development, or a similar role

* Experience selling software, ideally B2B SaaS or AI products

* Experience working at an early-stage startup is a strong plus

* Comfortable doing outbound and reaching out to people you don’t know

* Able to run a sales process from prospecting through closing

* Good at talking to customers and understanding the actual problem behind what they say

* Strong written and verbal communication

* Comfortable testing different approaches and learning from what works

* Organized with follow-ups, pipeline, and customer conversations

* Able to work independently without an established playbook

* Interested in AI and able to understand and explain technical products

We’re looking for someone who likes talking to customers, selling, and figuring out how to get a product into the hands of more people.

You should be comfortable starting from scratch, doing the work yourself, and helping us build the GTM function at BENCH.