Lead - Digital Content Strategy

Location: Zurich

Ecommerce

In short

The Digital Content Strategy Lead acts as the structural architect of our digital narratives. You will define our omnichannel information architecture, mapping out comprehensive content frameworks for campaigns and "Always-On" states, and determining how stories adapt across the user journey. By focusing on structural storytelling, data frameworks, and scalable system building, you will translate high-level strategies into actionable master briefs. You will report to the Digital Content Senior Lead on the Digital Content team supporting the global onsite and app ecosystem.

Your Mission

• Run overarching content architecture across major verticals end-to-end, establishing how complex campaign rollouts and structural, evergreen storytelling connect across the site and app ecosystem
• Translate high-level content frameworks into impactful master briefs for copywriters, production, and creative partners, defining core messaging hierarchies and functional layout requirements
• Partner closely with Digital Product and UX teams to co-create evergreen storytelling frameworks, landing page architectures, and enhanced digital journeys for high-profile brand moments
• Design scalable toolkits and campaign blueprints that elevate team-wide efficiency, proactively reducing reactive planning and preserving brand consistency
• Navigate uncertainty by establishing clear KPIs, content performance frameworks, and benchmarks using product analytics tools (e.g., Amplitude) to foster an insight-driven approach to narrative design
• Drive independent alignment with cross-functional leadership across Marketing, Commercial, and Product divisions, providing strategic peer mentorship to junior and mid-level content specialists

Your story

• You have extensive experience driving digital content strategy, information architecture, content design, or digital editorial for a premium global brand or high-scale e-commerce platform
• You have a deep understanding of user journeys and conversion funnels, and how copy, structural layout, and digital product features interact to serve brand ambitions and commercial targets
• You have relational intelligence and strategic communication skills, with a track record of synthesizing complex business goals into clear, inspiring, and unambiguous briefs for creative and execution teams
• You have strong data literacy with experience using product analytics tools to measure content performance, set framework benchmarks, and translate insights into actionable optimizations
• You have a proven ability to self-direct, protect strategic project space, manage ambiguity, and collectively prioritize high-impact initiatives over hands-on operational execution
• You thrive in a collaborative, growth-oriented environment, bringing structure, clarity, and steady support to fast-paced launches About the Team

Our content team owns the strategy and execution of all onsite and app content, from product cards to in-depth storytelling across campaigns and evergreen surfaces to curate holistic customer journeys. We work cross-functionally with UX, Digital Product, Marketing, Commercial, and Creative teams to ensure every piece of content is strategically aligned, brand consistent, commercially optimized, and creates cohesive experiences across web and app. We move quickly while maintaining consistency and quality across all channels and markets.

Zürich

Just by the banks of the Limmat you’ll find our largest global hub in Zürich West – On Labs – where you can hike up 12 floors through our custom-built spiral trail.

Förrlibuckstrasse 190,

8005

Switzerland

Location What we offer

On is a place that is centered around growth and progress. We offer an environment designed to give people the tools to develop holistically – to stay active, to learn, explore and innovate. Our distinctive approach combines a supportive, team-oriented atmosphere, with access to personal self-care for both physical and mental well-being, so each person is led by purpose.

On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination.

Build the better you What to expect

We want to set everyone up for success, so here’s the lowdown on how we hire. Our process is a two-way street – bringing you into our culture, while helping us learn how you think.

Our full process can last about eight weeks from application to offer, because we care about getting it right. These steps explain how we usually do things.

Before you get started, feel free to consider if you want to work with us. Strange question? Well, we give people a lot of space to navigate their day-to-day and that style isn't for everyone. We want you to be passionate about what you do and be sure this is the right fit. Because when skills and passion combine – it creates that 'Wow' moment.

• Step One

It starts with you...

You'll start by submitting your application to a specific role. We try to keep this step as simple as possible. We do get a lot of applications, but we review them all. If you're a good fit to the role, a recruiter will follow up with you directly. If you didn't receive a reply, or were unsuccessful this time around, we encourage you to look for other possible matches at On.

• Step Two

Interview with a recruiter

What ignites your spirit? This is where we’ll start getting to know all about you and what makes you tick – and it’s your first chance to get a feel for our culture. Chatting with a member of our talent team, you’ll learn more about On and how we work. We’ll learn about what motivates you and what you could bring to the team.

• Step Three

Interview with a hiring manager

Ready to dig into the details? This second interview will be held with your future manager and will focus on the specifics of the job. Together you’ll delve into your unique skills and experiences and how they could be relevant at On. It's also a time to assess how you might feel working side-by-side. Bring any questions you have about the job, the team or anything else you might like to know – this is an open forum.

• Step Four

The Case Study

What's your style? This task will help us understand how you think, face a challenge and give insight into your novel ideas. Designed to give everyone their best shot, your case study is based on something you might typically experience on the job. This is your chance to show us what you’ve got. So express yourself. Be you.

• Step Five

The Experience Day

Your first taste of the Oniverse. This is a time to meet some of the people you'll be working closest with. In person or virtually, you'll get a feel for the day-to-day at On and the people who make it happen. You'll chat with a few potential teammates - the conversations will be as equally driven by the role and your experience as by our values. We believe how you do things is just as important as what you do.

• Step Six

The Result

Are we a good fit? We’ll get together internally to share our feedback and decide if we’re a match. We know that job searching is a big time investment, so it’s not a decision we take lightly. It’s also time for you to reflect on the experience – are we the right place for you? No matter the outcome, we’ll give you meaningful feedback.