Job Description – Regional Sales Manager (Power Transformers) – Dubai, UAE

Position Title

Regional Sales Manager – Power Transformers****Location

Dubai, United Arab Emirates****Industry

Power Transmission & Distribution | Transformers | Electrical Equipment | EPCJob Summary

We are seeking an experienced Regional Sales Manager with a strong background in Power Transformers and High Voltage Electrical Equipment to drive business growth across the Middle East, Africa, and international markets. The ideal candidate will have extensive experience in international sales, business development, tendering, key account management, and utility approvals within the power transmission and distribution sector. The role requires expertise in Power Transformers, MV/HV/EHV Switchgear, Substations, and Utility Sales, along with proven success in developing strategic partnerships, managing large utility accounts, and achieving revenue targets.Key Responsibilities

Business Development & Sales

• Drive sales and business development activities for Power Transformers, Distribution Transformers, and related electrical equipment.
• Identify and develop new business opportunities across utilities, EPC contractors, industrial customers, and government sectors.
• Develop and implement regional sales strategies to achieve revenue and profitability targets.
• Expand market presence through channel partners, agents, distributors, and strategic alliances.
• Lead customer acquisition, account development, and market penetration initiatives.

Key Account Management

• Build and maintain strong relationships with utility companies, EPC contractors, consultants, and industrial customers.
• Manage strategic accounts and ensure long-term customer retention.
• Conduct regular customer visits, technical presentations, and commercial negotiations.

Tendering & Contract Management

• Lead techno-commercial discussions and contract negotiations.
• Manage tendering activities for utility and infrastructure projects.
• Coordinate bid preparation, pricing strategies, and proposal submissions.
• Ensure compliance with customer specifications and international standards.

Market Expansion

• Conduct market intelligence and competitor analysis.
• Identify emerging opportunities in transmission, distribution, renewable energy, and industrial sectors.
• Support product positioning and brand development initiatives.

Project Coordination & Customer Support

• Coordinate with engineering, production, logistics, and service teams for project execution.
• Monitor order execution, delivery schedules, and customer satisfaction.
• Support after-sales services and customer issue resolution.

Leadership & Reporting

• Prepare sales forecasts, business plans, and performance reports.
• Lead and mentor regional sales teams and channel partners.
• Ensure achievement of sales, collection, and profitability targets.

Required Qualifications

Education

• Bachelor's Degree in Electrical Engineering.
• MBA in Marketing, International Business, or related field preferred.

Experience

• 10+ years of experience in Power Transformer sales and business development.
• Strong exposure to Power Transformers, Distribution Transformers, MV/HV/EHV Switchgear, GIS, AIS, and Substation projects.
• Proven experience in international markets, particularly Middle East, Africa, or Southeast Asia.
• Experience dealing with utilities, transmission companies, EPC contractors, and government organizations.
• Strong knowledge of international tendering and export business.

Technical Knowledge

• Power Transformers
• Distribution Transformers
• HV/EHV Switchgear
• GIS & AIS Substations
• Utility Approvals
• Transmission & Distribution Projects
• EPC Business
• Techno-Commercial Negotiations
• Export Sales & International Marketing

Key Skills

• Business Development
• Strategic Sales Planning
• Key Account Management
• Tendering & Contract Management
• Market Expansion
• Revenue Growth
• Customer Relationship Management
• Team Leadership
• Stakeholder Management
• Negotiation & Communication

Preferred Industry Background

Candidates from leading transformer and electrical equipment manufacturers such as CG Power, Hitachi Energy, Siemens Energy, GE Grid, Toshiba, Hyosung, TBEA, Elsewedy Electric, Schneider Electric, or similar organizations will be preferred.Compensation

Competitive salary, performance incentives, medical insurance, annual airfare, and other company benefits as per UAE regulations.