Sales Director – SMB & Commercial, Benelux

Sales Director – SMB & Commercial, Benelux

Fluency in Dutch and English is required for this leadership role.

📍 Nunspeet, Netherlands | Hybrid

Why this role exists

Ultimo builds Enterprise Asset Management (EAM) software for organisations where operational performance depends on the reliability of physical assets. In the Benelux region, Ultimo has strong brand recognition and an established customer base. To accelerate growth across high-velocity market segments, we are hiring a Sales Director SMB & Commercial Benelux.

Sitting at the same hierarchical level as our Enterprise Sales Director, this role leads and elevates our SMB & Commercial sales organisation. The role is distinct in its commercial motion, focusing on high-velocity cycles, a mixture of Install Base expansion and Net New acquisition, and campaign-driven execution. You will be responsible for instilling operating discipline, building scalable processes and sales automation, and coaching a talented team of early-career Account Executives.

Why join Ultimo now

Ultimo operates like a scale-up inside a serious enterprise software business, backed by IFS. As Sales Director, you will have a high-impact opportunity to rebuild, standardize, and scale our high-velocity commercial engine. This means:

• Redesigning processes, CRM tooling, and automation to drive operational efficiency and consistency across sales cycles.

• Mentoring and developing ambitious sales talent early in their careers, turning this team into a premier talent incubator.

• Driving a structured, data-driven operating cadence across daily, weekly, and monthly sales cycles.

• Partnering closely with European sales leadership to shape our regional growth strategy.

Your mandate (SMB & Commercial Focus)

As Sales Director SMB & Commercial Benelux, you will:

• Own and drive the Benelux SMB & Commercial sales strategy across Install Base and Net New accounts.

• Lead, recruit, coach, and develop a team of early-career Account Executives who are high-energy and driven to succeed.

• Build and enforce a structured operating cadence, including weekly and monthly pipeline reviews, accurate forecasting, and performance management.

• Redesign and standardize sales processes, tooling, and automation to fix operational gaps and ensure consistency.

• Manage a high-velocity, structured business cycle with shorter deal lifecycles (create and close within the cycle).

• Partner closely with top-of-funnel/BDR leadership to optimize pipeline hand-off quality, volume, and lead conversion.

• Collaborate as a peer to the Sales Director Enterprise Sales Benelux and report into European sales leadership.

How you'll operate :

Ultimo operates with high ownership, autonomy, and speed:

• Data & Detail-Driven: Continuous measurement of performance metrics, CRM discipline, and tight pipeline governance.

• Builder Mindset: Comfortable building and installing processes from scratch in a scale-up environment rather than inheriting a mature framework.

• Tactical & Cadenced Execution: Able to manage multiple concurrent priorities in a fast-moving, campaign- and pipeline-driven environment.

• Coaching-First Leadership: Balancing quota carrier responsibilities with active hands-on development and mentorship of junior talent.

What we're looking for

• Proven leadership experience running a high-velocity, structured SMB or Commercial sales organisation in B2B SaaS.

• Background in a startup or scale-up environment with a track record of implementing sales tooling, process standardization, and automation.

• Demonstrated success in recruiting, coaching, and accelerating early-career/junior sales talent.

• Strong operating discipline across forecasting, pipeline management, and performance metrics.

• Experience across both Net New acquisition and Install Base account management.

• Professional fluency in Dutch and English is required.

Why join Ultimo now

• Proven, mission-critical enterprise SaaS product with strong brand leadership in asset-intensive industries.

• Backed by IFS, combining global scale with local agility and autonomy.

• Direct executive visibility and the opportunity to shape the regional commercial engine.

This is an opportunity to define what the next chapter of a successful business looks like - and to lead it.

Interested? 

If you’re motivated by shaping the next chapter of a strong but under-leveraged region - we’d love to hear from you.