Digital Product Manager

RUSSIAN LANGUAGE IS MANDATORY.

About Gloria Jeans:

We are a fashion retail group that started as a denim specialist in 1988 and has grown into a leading regional fast-fashion retailer with over 600 stores, a strong online presence, more than 7,000 employees, and close to 1 billion USD in revenue.

We bring style and value to millions of customers, offering clothing, footwear, and accessories for women, men, and children, while expanding into new product lines such as home and beauty. We believe fashion should be inspiring, accessible, and constantly evolving.

Role Overview:

Managing the development of digital storefronts for an online store (mobile app and website), including the sale of clothing and accessories, with a focus on maximizing profit, improving user experience, and achieving key business metrics (conversion, average check, revenue, product satisfaction).

Key Responsibilities:

1. Digital Storefront Development (Mobile App / Website):

• Managing sales through digital channels (clothing, accessories, cross-categories) with a focus on maximizing profit, increasing conversion, and average order value (AOV)
• Understanding product categories and seasonality in fashion retail

2. Product Analytics & Systems Thinking

• Building a Metric Tr ee: decomposing business metrics into actionable product hypotheses
• Understanding and managing functional and technical dependencies (dependencies between storefront, search, filters, cart, integrations with ERP/WMS, loyalty systems, and recommendation engines)
• Deep data analysis, hypothesis building, and data-driven decision making

3. Product Research & User Experience (Fashion):

• Strong knowledge of th e Fashion mark et: understanding trends, behavioral patterns, competitive landscape, key sales scenarios, and digital e-commerce processes and main scenarios (serch, purchase, payment, try-on, returns, etc)
• Building CJMs (Customer Journey Map), scenario analysis, identifying user pain points, applying the Job To Be Done (JTBD) framework)
• Competitor analysis and implementing best practices of e-commerce digital user experience
• Experience conductin g qualitative and quantitative resear ch (A/B tests, surveys, NPS, CES)

4. Tools & Prioritization:

• Proficiency wit h AI too ls, design and prototyping tools, includin g Fig ma
• Backlog prioritization using frameworks (RICE, ICE, or Weighted Scoring) aligned with OKRs

5. Teamwork & Collaboration:

• Working wit h both external tea ms (contractors, integrators, agencies) an d internal tea ms (development, design, marketing, merchandising, logistics)
• Defining requirements for storefronts, recommendation systems, search, and other search result displays

Requirement:

• Must-ha ve: Experience in e-commerce (fashion/retail preferred)
• Must-ha ve: Fluent spoken Russian and English
• Must-ha ve: Ability to build a Metric Tree and understand system dependencies
• Must-ha ve: Experience conducting customer development interviews and quantitative surveys
• Nice-to-ha ve: Knowledge of AI tools

What we can offer:

• Competitive compensation
• Visa and healthcare insurance
• Career growth in a fast-scaling global fashion retail environment
• International exposure across multicultural teams and Middle East–focused projects