Brand and Communication Senior Manager

To lead HungerStation’s top-of-the-funnel brand strategy, holistic in-app visual identity, and end-to-end media planning and execution, driving top-of-mind awareness and robust brand health.

Key Accountability Areas and Activities: 

Brand Strategy & Governance:

• Lead the proactive development of the holistic brand experience, seasonal direction, and identity governance across all customer touchpoints. 

• Oversee the app's overall look and feel, ensuring seamless transformation during key seasonal moments (e.g., Ramadan splash screens, app themes, and tiles). 

• Ensure consistent alignment with the Product team so that no new feature (e.g., HRewards) is launched without a defined identity and clear usage guidelines. 

• Align brand priorities with Food Marketing, QC Marketing, and other functions to ensure campaigns collectively strengthen a consistent HungerStation brand. 

Media Planning & Execution:

• Translate campaign goals into clear media objectives, KPIs, targeting strategies, and channel roles tailored to specific audience conversion journeys. 

• Ensure rigorous campaign tracking requirements, including deep links, attribution frameworks, and naming conventions, are properly established for accurate evaluation. 

• Evaluate the overall media mix to identify relevant placement opportunities, challenging agency recommendations to ensure efficiency and clear rationale. 

• Build stronger media best practices across the team, establishing campaign setup standards, tracking checklists, and performance benchmarks. 

Performance Monitoring & Analytics:

• Monitor key brand-health indicators, including top-of-mind awareness (TOM), consideration, brand preference, sentiment, and share of voice. 

• Monitor campaign performance and budget run rates closely to identify underspending, overspending, or unusual spikes, taking immediate corrective action. 

• Analyze campaign results beyond topline metrics, translating findings into actionable optimization recommendations and future communication strategies. 

Agency Management: 

• Manage relationships with media agencies assertively to maintain execution quality, resolve issues quickly, and ensure campaigns are launched accurately and on time. 

• Identify clear execution processes to reduce split ownership and avoid long back-and-forth delays during campaign setups. 

Strategy & Planning:

• Contribute to the development and execution of the Division’s OKRs, while ensuring alignment with other Functions' heads. 

• Make critical decisions that support the Division's strategic and tactical direction. 

• Establish the plans for the respective functions/teams and provide inputs that support the Division’s goals and objectives. 

• Measure and track relevant OKRs and metrics to ensure the achievement of goals and take corrective actions when necessary. 

Governance and Resilience:

• Follow all relevant policies, procedures, and processes for the daily work to be carried out in a controlled and consistent manner. 

• Contribute to the identification of opportunities for continuous improvement of processes and practices to enhance effectiveness. 

• Uphold a high-performance working environment and promote HS’s Values. 

People Management:

• Set performance objectives, provide necessary support, evaluate direct reports, and provide regular feedback on performance. 

• Participate in the identification and recruitment of key talents for the function. 

• Provide clear direction, prioritize tasks, assign and delegate responsibility, and monitor the workflow. 

• Provide opportunities for team members to suggest, participate in, and contribute to improvement, innovation, and knowledge-sharing initiatives. 

Budget Management:

• Manage and own the budgeting cycle and provide input to the budgeting process. 

• Ensure effective utilization of the function's budget, and report accurately on progress and challenges. 

• Investigate and propose implementing strategies that result in a positive financial impact for HS.

• 8 -10 years of relevant experience in brand management, integrated marketing, and media planning.

• Strong understanding of media budget splits, deep-linking, attribution modeling, and full-funnel activation strategies.

• Proven experience in tracking and optimizing brand health metrics (TOM, BP, BL, Brand Recall).

• Demonstrated ability in assertive agency management and improving execution efficiencies.

• Bachelor’s degree in Marketing, Business Administration, or a relevant field is required.

• Master’s degree is preferred.