Commercial Marketing Specialist / Commercial Marketing Manager / Commercial Marketing Executive

Role Description

Develop, execute, and optimize commercial marketing strategies that drive revenue growth, strengthen brand positioning, increase customer acquisition, and support business expansion across digital and traditional marketing channels. This role is responsible for planning integrated marketing campaigns, aligning marketing initiatives with commercial objectives, optimizing go-to-market strategies, and delivering data-driven insights that improve sales and marketing performance. The successful candidate will collaborate with sales, product marketing, business development, customer success, digital marketing, finance, analytics, operations, creative teams, and cross-functional stakeholders to maximize market opportunities and commercial outcomes. The role also involves managing product and campaign launches, demand generation, search engine optimization (SEO), search engine marketing (SEM), content marketing, email marketing, social media marketing, pricing and promotional strategies, customer segmentation, account-based marketing (ABM), conversion rate optimization (CRO), marketing automation, artificial intelligence (AI)-powered marketing analytics, predictive customer insights, revenue reporting, budget management, performance dashboards, and continuous improvements that increase qualified leads, improve customer engagement, maximize return on marketing investment (ROMI), and drive sustainable business growth.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Digital Marketing, Communications, Business Analytics, Economics, Sales, or a related field; relevant marketing certifications are highly desirable.
• Proven experience as a Commercial Marketing Specialist, Commercial Marketing Manager, Commercial Marketing Executive, Product Marketing Manager, Growth Marketing Manager, Demand Generation Specialist, Marketing Manager, Business Development Manager, or a similar commercial marketing role.
• Strong understanding of commercial marketing, product marketing, go-to-market (GTM) strategy, demand generation, customer acquisition, lead generation, search engine optimization (SEO), search engine marketing (SEM), content marketing, email marketing, social media marketing, marketing automation, customer segmentation, and conversion rate optimization (CRO).
• Extensive experience developing commercial marketing strategies, planning and executing integrated campaigns, managing product launches, supporting sales enablement, optimizing customer journeys, analyzing campaign performance, managing marketing budgets, improving conversion rates, and driving revenue growth.
• Hands-on experience with Google Analytics 4 (GA4), Google Tag Manager (GTM), Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads Manager, HubSpot, Salesforce, Microsoft Dynamics 365, Marketo, Pardot (Marketing Cloud Account Engagement), Looker Studio, Power BI, Tableau, SQL, Microsoft Excel (Advanced), Semrush, Ahrefs, CRM platforms, customer data platforms (CDPs), and marketing automation solutions.
• Strong knowledge of campaign attribution, customer lifecycle marketing, pipeline analytics, pricing strategy, market segmentation, sales enablement, account-based marketing (ABM), customer acquisition cost (CAC), customer lifetime value (CLV), return on advertising spend (ROAS), return on marketing investment (ROMI), key performance indicators (KPIs), and executive reporting.
• Familiarity with artificial intelligence (AI), Generative AI, AI-powered campaign optimization, predictive analytics, intelligent customer segmentation, marketing automation, conversational AI, cloud technologies, customer intelligence platforms, and emerging commercial marketing technologies is highly desirable.
• Strong analytical, strategic thinking, commercial acumen, and problem-solving skills with the ability to interpret marketing and sales data, identify market opportunities, optimize commercial performance, and develop data-driven marketing strategies.
• Excellent communication, presentation, collaboration, negotiation, and stakeholder management skills with the ability to work effectively with sales teams, product managers, executives, designers, developers, agencies, channel partners, and external business stakeholders.
• Experience supporting SaaS companies, technology firms, financial services, retail, e-commerce, manufacturing, healthcare, telecommunications, professional services, or multinational commercial organizations is highly desirable.
• Strong project management and organizational skills with the ability to manage multiple commercial marketing initiatives, coordinate cross-functional teams, prioritize strategic campaigns, monitor key performance indicators (KPIs), and deliver measurable business outcomes within established timelines.
• Professional certifications such as Google Analytics Certification, Google Ads Search Certification, HubSpot Marketing Software Certification, Meta Certified Digital Marketing Associate, Salesforce Marketing Cloud Certification, Microsoft Advertising Certified Professional, or equivalent commercial marketing and digital marketing qualifications are considered an advantage.
• A commercially focused, customer-driven, and results-oriented marketing professional with a passion for leveraging AI, Generative AI, automation, advanced analytics, and modern marketing technologies to optimize commercial performance, accelerate customer acquisition, strengthen brand value, increase revenue, and deliver sustainable long-term business success.