Strategic Initiatives Marketing Manager

Role Overview 

We are seeking an experienced retail marketer to drive delivery across key marketing priorities in Germany and the wider Central Europe region (Germany, Austria, Switzerland). 

This is a high-impact, execution-led role with a primary focus on retail investor go-to-market (c.70%), complemented by regional marketing support (c.30%) of central Europe (Germany, Switzerland, Austria).  

The role plays a key part in bringing our retail marketing strategy to life in central Europe, focused on building engagement with self-directed investors through digital channels, platform ecosystems and content-led activation. It requires a marketer who can translate strategy into execution, operate with pace, and deliver measurable outcomes across multiple workstreams.  

Key Responsibilities 

Retail Go-To-Market Execution (c.70%) 

Support delivery of retail investor marketing in central Europe incl. Germany and wider, focused on self-directed investors, digital engagement and platform ecosystems: 

Execute retail marketing campaigns across digital, content and paid channels, adapting pan-European activity for the German market (and wider) 

Partner with the content team to support the development of ETF education initiatives, ensuring content is regionalised, clear, engaging and compliant for retail investors in Central Europe 

Support content-led engagement including editorial, podcasts and educational series aligned to investor needs 

Activate finfluencer and content partnerships (e.g. JustETF, ExtraETF), ensuring alignment with brand and regulatory guardrails 

Support marketing across digital wealth platform partnerships, tailoring content to platform environments and investor behaviour 

Translate audience persona and Psychographix insights into targeting, messaging and campaign execution 

Liaise with internal SEM and paid social centre of excellence teams, providing clear briefs and ensuring alignment with campaign objectives  

Support sales enablement, developing marketing assets for the Head of Partnerships and broader sales teams 

Track performance and contribute to a test-and-learn approach, exploring AI-driven opportunities to improve content, personalisation and engagement 

Ensure all activity is compliant with BaFin, MiFID II working with compliance and legal colleagues.  

 

2. Central Europe Regional Marketing Support (c.30%) 

Support delivery of regional marketing activity across Germany, Austria and Switzerland, across all audiences including institutional and intermediary clients, ensuring alignment with sales priorities and EMEA strategy: 

Contribute to the execution of the Central Europe marketing plan, delivering campaigns in a measurable and efficient way aligned with brand and business objectives 

Partner with sales teams to support integrated campaigns across product launches, asset classes and key initiatives 

Support the development, localisation and maintenance of marketing collateral and digital content, ensuring consistency and local relevance 

Coordinate marketing activities across markets, ensuring aligned messaging, execution and governance 

Contribute to planning cycles, campaign tracking, reporting and budgeting 

Support regional events, roadshows and key conferences in partnership with sales and events teams 

Coordinate with external partners (e.g. agencies, media) to support campaign execution and performance evaluation 

3. Strategic Delivery & Stakeholder Management 

Support priority strategic marketing initiatives across EMEA 

Act as a connector across brand, retail, partnerships, digital teams and agencies 

Maintain strong delivery discipline:  

Clear timelines and ownership 

Stakeholder alignment 

Regular performance tracking and reporting 

Act as an AI-enabled marketer, embedding tools such as Copilot into day-to-day workflows to improve productivity and output quality  

Identify opportunities to use agent-based AI (agentic AI) to automate or scale repeatable marketing tasks, where appropriate 

Share best practice, use cases and learnings with the wider team to build AI capabilities across marketing 

 

Skills & Experience 

Fluent in English and German  

Experience delivering retail or digital marketing campaigns  

Background in ETF, retail investing, wealth or fintech marketing (preferred) 

Understanding of German retail investor behaviour and digital ecosystem 

Experience supporting content partnerships, influencer activity or content-led campaigns 

Experience working in a matrixed or regional organisation 

Strong organisational and stakeholder management skills 

Data-aware and comfortable using performance insights to inform decisions  

Familiarity with AI tools is an advantage 

 

What Success Looks Like 

Strong delivery of retail marketing campaigns in Central Europe (Germany and wider) 

High-quality, compliant content tailored to retail investors 

Consistent support to sales and regional marketing activity 

Clear contribution to improving campaign effectiveness over time 

 

Profile 

This role is best suited to someone who: 

Is hands-on and delivery-focused, with strong attention to detail 

Can manage multiple workstreams and priorities effectively 

Is comfortable working across teams and stakeholders 

Understands how to communicate with self-directed retail investors in a simple, clear way 

Is proactive, organised and solutions-oriented 

About State Street

Across the globe, institutional investors rely on us to help them manage risk, respond to challenges, and drive performance and profitability. We keep our clients at the heart of everything we do, and smart, engaged employees are essential to our continued success.

We are committed to fostering an environment where every employee feels valued and empowered to reach their full potential. As an essential partner in our shared success, you’ll benefit from inclusive development opportunities, flexible work-life support, paid volunteer days, and vibrant employee networks that keep you connected to what matters most. Join us in shaping the future.

As an Equal Opportunity Employer, we consider all qualified applicants for all positions without regard to race, creed, color, religion, national origin, ancestry, ethnicity, age, disability, genetic information, sex, sexual orientation, gender identity or expression, citizenship, marital status, domestic partnership or civil union status, familial status, military and veteran status, and other characteristics protected by applicable law.

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