Strategic Marketing Lead

Strategic Partners Marketing Lead – Germany

Location: Berlin, Germany

Employment Type: Full-time

Industry: Food Delivery / E-commerce / Marketplace Technology

About the Role

A leading international digital marketplace is seeking a Strategic Partners Marketing Lead to drive marketing strategy and commercial growth across a portfolio of major national restaurant, grocery, convenience and strategic brand partners in Germany.

This is a senior marketing leadership role focused on building joint growth strategies with high-profile partners and translating them into integrated, multi-channel campaigns that drive brand awareness, customer acquisition, engagement and order growth.

You will lead a team of six marketing professionals while working closely with senior commercial, marketing, product and country leadership. The role combines strategic partner management, team leadership, campaign development, business development and performance optimisation in a fast-paced, high-growth environment.

Key Responsibilities

• Lead and develop a six-person Strategic Partners Marketing team , supporting partner activation, expansion and commercial growth.
• Own the annual and seasonal strategic partner marketing roadmap, aligning senior stakeholders around business priorities and go-to-market plans.
• Build strong relationships with national restaurant chains, grocery retailers, convenience businesses and major consumer brands.
• Develop joint business and marketing plans that connect partner objectives with commercial growth targets.
• Lead integrated 360° marketing strategies across ATL, promotions, CRM, digital, social, in-app and web channels.
• Drive customer acquisition, brand awareness, engagement and order growth through strategic partner collaborations.
• Lead campaigns from initial strategic brief through creative development, production, launch and performance optimisation.
• Coordinate internal marketing, commercial, product and channel teams alongside external media and creative agencies.
• Develop campaign strategies, presentations, planning documents and stakeholder communications to ensure alignment and effective execution.
• Monitor market trends, partner performance and platform opportunities to identify new commercial and marketing growth levers.
• Own campaign reporting, KPI tracking, forecasting, budget management and performance analysis.
• Use data-driven insights to improve campaign effectiveness, partner performance and return on investment.
• Balance strategic leadership with hands-on execution in a fast-moving environment.

What You'll Bring

• Experience in marketplace, e-commerce, retail, FMCG, technology or consumer-facing businesses .
• Proven experience leading and developing a multi-level marketing team, including junior, manager and senior marketing professionals.
• Strong track record of developing and delivering insight-led marketing campaigns with clear commercial objectives.
• Broad understanding of the marketing mix, including TV, OOH, PR, social media, PPC, CRM and digital/in-app marketing .
• Experience developing integrated, multi-channel campaigns and creative brand platforms.
• Strong stakeholder and relationship-management skills, with the ability to work effectively with internal teams and external strategic partners.
• Excellent organisational skills and the ability to manage multiple complex projects simultaneously.
• Strong commercial and analytical mindset, with experience using KPIs and performance data to inform decisions.
• Ability to move quickly from strategy to execution while maintaining high standards of quality.
• Experience working in high-growth, entrepreneurial environments , ideally within marketplace, e-commerce, platform or aggregator businesses.
• Comfortable operating in an environment where priorities evolve quickly and new ideas are tested and scaled.
• Proactive, collaborative and results-oriented approach with strong ownership and accountability.

What the Role Offers

• The opportunity to lead strategic marketing initiatives with major national and international consumer brands.
• Significant ownership across partner strategy, campaign development and commercial growth.
• Leadership responsibility for an established marketing team.
• Exposure to senior stakeholders across marketing, sales, commercial, product and country leadership.
• A fast-paced, international environment within the digital marketplace and e-commerce sector.
• The opportunity to shape new growth initiatives across food, grocery and convenience delivery.