Senior Sales Operations Analyst

Key Responsibilities 1.Sales Planning & Forecasting

• Lead sales forecasting and planning activities to support business and operational planning.

• Monitor actual performance against forecasts and budgets, identifying risks and recommending adjustments.

• Improve forecasting accuracy by implementing better processes, tools, and reporting systems.

• Develop dashboards and reports that provide visibility into sales performance and forecast accuracy.

• Present meaningful insights and variance analyses to stakeholders

2. Sales Operations & Process Improvement

• Design, implement, and optimise end-to-end sales processes across the customer lifecycle.

• Drive automation and scalability of commercial processes through CRM systems and technology.

• Ensure strong CRM data governance, including pipeline hygiene, naming conventions, and data quality.

• Promote adoption of sales tools and continuously identify opportunities for process improvements.

• Work with regional and cross-functional teams to enhance sales systems and workflows.

3. Business Performance & Revenue Optimisation

• Analyse sales performance, customer trends, and market data to identify opportunities and performance gaps.

• Develop dashboards and reports to monitor key sales metrics and recommend actionable improvements.

• Partner with Sales Leadership to design commission structures, incentive programmes, and commercial frameworks.

• Provide customer lifetime value (CLTV), churn, and profitability insights to support retention and upselling strategies.

• Develop pricing guardrails and commercial principles that protect business margins while supporting growth.

• Cross-functional Collaboration

• Partner with Sales, Marketing, Finance, and Operations to ensure alignment on commercial objectives.

• Support strategic planning by providing accurate data, insights, and recommendations.

• Foster strong relationships with stakeholders to drive continuous process improvement and operational excellence. Requirements

• 3–5 years of experience in Sales Operations, Sales Planning, Business Operations, Commercial Excellence, or Process Improvement.

• Proven experience in sales forecasting, pipeline reporting, dashboard creation, and performance analysis.

• Must have experience with SQL is an added advantage. Strong analytical and problem-solving capabilities, with advanced proficiency in Microsoft Excel (PivotTables, XLOOKUP, Dynamic Arrays, and Financial Modelling).

• Experience working closely with cross-functional teams including Sales, Marketing, Finance, and Operations.

• Demonstrated ability to influence stakeholders and drive process improvements without direct authority.

• Strong analytical and problem-solving skills with the ability to interpret large datasets.