Marketing and Communications Coordinator
YoSH
Description
Madar**_****39** is a curated space in Abu Dhabi where creative entrepreneurs grow ideas into thriving businesses. From a shared workspace open to the public, to studios and beyond, we provide the facilities, support, and encouragement network that help Members build, scale, contribute, and eventually move beyond our space, carrying Madar_39’s ethos of creative responsibility to the world.
Role Summary
The Marketing and Communications Coordinator is responsible for delivering high-quality marketing and communications activities across content, campaigns, social media, and event coverage. Working closely with the Marketing and Communications Manager, the role combines communications coordination with hands-on content creation, ensuring all communications are accurate, on-brand, and delivered on time. The Coordinator also supports campaign execution, audience reporting, photography, videography, storytelling, and cross-team collaboration. This role is ideal for an organised, creative individual with a passion for the cultural and creative sector, offering opportunities to take greater ownership of content, storytelling, and community engagement as the role evolves.
Key responsibilities
Content and copy
- Write and edit English and Arabic copy for newsletters, social media, website content, event listings, member communications and campaigns.
- Transliterate English copy to Arabic.
- Ensure all copy is accurate, on-brand and appropriately pitched to its intended audience, working within established tone of voice guidelines.
- Maintain a content calendar in coordination with the Marketing and Communications Manager.
- Maintain and update copy templates, ensuring they remain accurate, current and useful across recurring communications activity.
- Review all outgoing communications for factual accuracy and alignment with programme and organisational details before publication.
- Proactively identify, gather and develop stories, member spotlights, project updates and community achievements for use across M_39 communications channels.
Campaigns and social media
- Coordinate the delivery of marketing campaigns, ensuring assets, approvals and scheduling are managed in good time and to a consistent standard.
- Manage social media scheduling and channel coordination across Madar_39's platforms, maintaining a consistent and well-considered publishing rhythm.
- Monitor social media channels, flagging relevant interactions, trends or audience feedback to the Marketing and Communications Manager.
- Research audience trends and communications opportunities, bringing relevant insights into planning and review discussions.
- Support the development of paid and organic campaign activity as directed by the Marketing and Communications Manager.
Photography, film and content production
- Photograph and film events, workshops, and community activity at Madar_39, producing content suitable for use across digital channels.
- Create and edit short-form digital content for social media and other platforms, working to a brief and to a consistent quality standard.
- Coordinate photography and videography requirements with the Experience Design team and, where applicable, with external photographers or videographers.
- Collate and maintain organised media libraries and content archives, ensuring assets are accessible, clearly labelled and up to date.
- Support basic design requirements in coordination with the Design Lead, where required.
Cross-team coordination and stakeholder liaison
- Work closely with the Programmes team to ensure upcoming activity is briefed to the Marketing and Communications team in good time, with accurate information to support announcements, social posts and event coverage.
- Liaise with the Design Lead to manage asset requests, ensuring that briefs are submitted with sufficient lead time and that design outputs are reviewed for accuracy before