Marketing Specialist - Property Management

Marketing Specialist responsibilities include:

• The Marketing Specialist will play a crucial role in designing and executing marketing initiatives to promote our products and services, drive brand awareness, and increase customer engagement.
• This individual will be responsible for creating and implementing marketing strategies across various channels to ensure the company's objectives are met. The Marketing Specialist should have a solid understanding of marketing principles, excellent project management skills, and a creative mindset to excel in this role.

Job brief

• Develop and implement strategic marketing plans that align with company objectives and target audience.
• Plan and execute integrated marketing campaigns across multiple channels, including digital, social media, email, and traditional marketing methods.
• Collaborate with the creative team to develop engaging and impactful marketing collateral, including print materials, digital assets, and video content.
• Conduct market research and analyze consumer trends to identify opportunities for growth and new market segments.
• Utilize data and analytics to measure the performance of marketing campaigns and optimize strategies for maximum impact.
• Coordinate with external partners, agencies, and vendors to execute marketing activities and ensure brand consistency.
• Monitor and report on the effectiveness of marketing efforts, providing insights and recommendations for improvement.
• Stay current with industry trends and best practices to continuously elevate the company's marketing initiatives.
• Manage and coordinate all marketing, advertising and promotional activities for Community Engagement team to target markets.
• Conduct research to understand resident needs through community focal point meetings, open forums and surveys with continuous analysis to identify insights.

Requirements and skills:

• Bachelor's or master's degree in Marketing, Business Administration or Equivalent

Qualification

• 5-7 years of experience in branding, marketing or communications within a large organization or agency working with big brands. Experience in real estate industry is preferred.
• Good Knowledge of English, Arabic is desired.
• Excellent presentation skills, good understanding of market research techniques, data analysis and statistics methods
• Knowledge of UAE laws and regulations as well as local customs and protocols
• Proficient in MS Office and marketing software (e.g. CRM)
• Familiarity with social media and web analytics (e.g. WebTrends)
• Professional certification in marketing, such as the Certified Marketing Professional (CMP) or Digital Marketing Certified Associate (DMCA) is preferred.

Job Type: Full-time

Work Location: In person