Social Media Marketing Specialist

Job Title: Marketing & Social Media Specialist

Location: Abu Dhabi, UAE

Employment Type: Full-Time

Experience Required: A minimum of 2 years of experience in marketing, digital marketing, social media management, or a related field.

Job Summary

We are seeking a creative, proactive, and results-driven Marketing & Social Media Specialist to enhance our brand presence, manage digital marketing initiatives, and drive engagement across various social media platforms. The ideal candidate will be responsible for creating compelling content, implementing marketing campaigns, analyzing performance metrics, and supporting the company's overall business development and branding objectives.

Key Responsibilities:

Marketing

• Develop and implement marketing strategies to increase brand awareness and generate leads.
• Assist in planning and executing online and offline marketing campaigns.
• Prepare marketing materials, presentations, brochures, newsletters, and promotional content.
• Conduct market research to identify trends, competitors, and business opportunities.
• Coordinate with internal departments and external vendors to ensure successful campaign execution.
• Support corporate events, exhibitions, networking events, and promotional activities.

Social Media Management

• Manage and maintain the company's social media platforms, including LinkedIn, Instagram, Facebook, TikTok, and Meta.
• Create, schedule, and publish engaging content aligned with the company's branding and objectives.
• Develop creative content including graphics, videos, reels, stories, and promotional campaigns.
• Monitor social media activity, respond to inquiries, and engage with followers in a professional manner.
• Track, analyze, and report on social media performance and campaign effectiveness.
• Stay updated on digital marketing trends, platform updates, and industry best practices.

Content Creation & Branding

• Create high-quality written, visual, and video content for marketing and communication purposes.
• Ensure brand consistency across all digital and marketing channels.
• Assist in website content updates and optimization.
• Support the development of company profiles, presentations, and promotional materials.

Qualifications

• Bachelor's degree in marketing, communications, business administration, media, or a related field.
• Minimum 2 years of relevant experience in marketing and social media management.
• Excellent written and verbal communication skills in English.
• Strong understanding of social media platforms, content marketing, and digital advertising.
• Proficiency in Canva, Adobe Creative Suite, CapCut, or similar design and video editing tools.
• Experience with Meta Business Suite, LinkedIn Campaign Manager, Google Analytics, and social media scheduling tools is an advantage.
• Strong organizational, analytical, and project management skills.
• Knowledge of the UAE market is preferred.

Preferred Skills

• Graphic design and video editing experience.
• Photography and videography skills.
• SEO and website content management knowledge.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.

Job Type: Full-time

Education:

• Bachelor's (Required)

Experience:

• Real Estate: 2 years (Required)
• Marketing: 1 year (Required)

Work Location: In person