Copywriter

Copywriter

Department: Marketing
Reports To: Marketing Manager / CEO
Experience Required: 0–4 Years

Purpose

The Copywriter will be responsible for creating clear, compelling, and conversion-driven content across digital, sales, and brand communication channels. This role supports brand building, lead generation, customer engagement, and business growth by crafting high-quality copy tailored to multiple audiences.

The ideal candidate should be a strong writer with excellent storytelling ability, attention to detail, and a deep understanding of how content influences engagement, trust, and conversions.

Key Responsibilities

1. LinkedIn Content & Personal Brand Building

• Ghost-write high-quality personal branding posts for leadership based on voice notes, ideas, and strategic inputs.
• Create and manage engaging content for the company LinkedIn brand page.
• Deliver a minimum of 4 posts per week across leadership and company channels.
• Develop content that drives genuine audience engagement, meaningful conversations, and credibility rather than vanity metrics.
• Ensure consistency in brand voice, tone, and messaging across all social content.

2. Website & Landing Page Copywriting

• Write all website content from scratch, including homepage, product pages, feature pages, landing pages, and About Us sections.
• Create conversion-focused copy where every page supports a specific business objective such as lead generation, product awareness, or customer trust.
• Collaborate with design and marketing teams to improve messaging and user journey.
• Ensure all web content is clear, persuasive, and aligned with customer pain points and business goals.
• Integrate SEO best practices and keyword strategy into website content from the beginning.

3. Sales Collateral Development

• Write persuasive proposal content for enterprise clients and prospects.
• Develop capability decks, one-pagers, brochures, and other sales support materials.
• Create compelling case studies showcasing business impact and client success stories.
• Prepare battle cards and messaging documents to support sales conversations and objection handling.
• Translate complex product or service offerings into simple, value-driven communication.

4. Email Campaigns & Lead Nurturing

• Write outbound email sequences targeting qualified prospects.
• Create nurture campaigns for warm leads and potential customers.
• Draft follow-up communication after demos, meetings, and sales discussions.
• Ensure email copy is human, relevant, and designed to be read rather than filtered as spam.
• Optimize subject lines, messaging flow, and CTAs for better open and response rates.

5. AI-Optimized Content & SEO Strategy

• Create content structured to perform well in both traditional search engines and AI-generated search results (such as Google SGE, ChatGPT, and Perplexity).
• Research and target high-intent keywords relevant to construction technology and enterprise software.
• Build content clusters with pillar pages and supporting topic articles to drive long-term organic growth.
• Ensure content is written for humans first and search engines second, avoiding keyword stuffing or low-quality content.
• Monitor keyword rankings and organic traffic performance monthly.
• Use insights from SEO analytics to improve content strategy and editorial planning.

Required Skills & Competencies

• Excellent written and verbal communication skills.
• Strong storytelling and content structuring ability.
• Ability to write in multiple tones: professional, persuasive, conversational, and technical.
• Good understanding of branding, marketing, and digital content strategy.
• Basic knowledge of SEO, keyword research, and content optimization.
• Ability to simplify complex concepts into easy-to-understand messaging.
• Strong research skills and attention to detail.
• Ability to manage deadlines and handle m