Brand Manager, CVRM, Gulf

Location Dubai, Dubai, United Arab Emirates Job ID R-255820 Date posted 02/07/2026

Brand Manager, CVRM, Gulf

ABOUT ASTRAZENECA

At AstraZeneca we fuse the worlds of Medical and Commercial to spot opportunities and pioneer approaches that better serve our patients. Bridging Commercial and Scientific goals, we apply our people and leadership skills to launch cutting-edge products into our growing healthcare ecosystem. It takes a holistic mindset to treat each unique patient and tailor the whole experience – from early diagnosis to treatment. We step up and take accountability to deliver new ways of doing things that will create a better future for our markets.

Job Description:

The role is responsible to maximize the potential of the AstraZeneca therapeutic portfolio through professional and successful working relationships with internal and external customers. Manage the promotion, pricing, and positioning of the products in the relevant therapeutic portfolio, pre-post Launch strategy, development of a disease area vision and strategy, and effective resource allocation in order to optimize sales and profits. Strategize, write and implement the marketing plan for the brand.

Typical Accountabilities:

Strategic Leadership & Launch Excellence

• Own the end-to-end launch strategy generating deep customer, patient, and healthcare system insights to shape future strategy of new launches in CVRM unit
• Develop and understand market research principles/sources/tools/methodology
• Work with local data to contribute to forecasting models.
• Develop Brand plan covering pre-launch, launch, and post-launch phases.
• Define and execute market-shaping initiatives that establish disease awareness, stakeholder advocacy, and treatment pathway evolution with clear milestones, KPIs, and accountability mechanisms.
• Cross-Functional Leadership
• Serve as the strategic leader of a large matrix cross-functional team including.
• Establish governance structures, launch readiness reviews, and performance tracking processes.
• Drive formulary inclusion, pathway integration, and healthcare system adoption strategies.
• Identify opportunities to expand and accelerate patient access.
• Develop integrated omnichannel campaigns and customer engagement strategies.
• Own launch budget allocation and resource prioritization.
• Monitor performance and continuously optimize execution based on evolving market dynamics.
• Act as a role model for AZ values and behaviors.
• Foster a high-performance, collaborative, and accountable culture.

Communication & Promotion

• Develop all campaign material and all the briefing documents to ensure maximum impact
• Briefing and selection of agency and review performance of agency and costs to ensure optimal use of available financial resources
• Be actively involved and leading of regional and national sales meetings/business reviews as required
• Ensure full compliance of material/activities with ethical and Code of Ethics (demonstrate and ensure active respect for values, business ethics, local laws, policies, and marketing procedures)
• Prepare cost estimates for current activities, advertising / informing about AstraZeneca brand products, and investment budgets.

Stakeholder Management

• Build and maintain strategic relationships with key internal/external clients.
• Lead Brand Team, developing and implementing plans for KEE development & marketing strategy implementation.
• Cooperates with Sales Managers to empower the sales force, strengthening their capacity to implement business strategy. Though: field visits at regular intervals to gain insight on current and future marketing initiatives and ensure correct product information is delivered, providing training to the sales team on the promotional materials and product strategy, addressing internal/external questions in regard to brand strategy and promotional materials)
• Proactive assessment of brand performance