Community Manager

Role Overview

We are seeking a highly creative, trend-savvy, and structured Community Manager to develop and strengthen the Forrey & Galland digital community. The ideal candidate has a strong understanding of luxury brands, social media trends, influencer marketing, and content creation, with the ability to transform brand storytelling into engaging experiences. This role requires someone who can combine creativity with strategic thinking to build brand awareness, increase engagement, and position Forrey & Galland as the leading luxury chocolate brand in the region.

Key Responsibilities:

Social Media & Community Management:

• Manage and grow Forrey & Galland's social media presence across all platforms.
• Create and execute a comprehensive social media strategy aligned with brand objectives.
• Develop engaging content calendars and ensure consistent brand communication.
• Build, engage, and nurture a genuine luxury-focused online community.
• Monitor trends, conversations, and opportunities to increase engagement and visibility.

Content Creation & Storytelling:

• Identify emerging social media trends and translate them into relevant luxury content.
• Create engaging and high-performing Reels, TikToks, and short-form video content.
• Develop innovative content concepts that reflect the brand's luxury positioning.
• Collaborate with designers, photographers, and videographers to produce premium content.

Influencer & PR Relations:

• Build and maintain strong relationships with influencers, content creators, PR agencies, and luxury lifestyle magazines.
• Identify and manage influencer partnerships that align with the brand image.
• Coordinate product seeding, collaborations, and media activations.
• Develop strategies to increase brand visibility through earned media and influencer networks.

Campaigns & Brand Activations:

• Conceptualize and execute creative activations that drive engagement and brand awareness.
• Develop seasonal campaigns around key occasions such as Ramadan, Eid, National Day, Valentine's Day, Christmas, and corporate gifting periods.
• Create experiences and digital activations that encourage community participation and usergenerated content.

Production & Shoot Management:

• Organize and coordinate seasonal content shoots.
• Manage creative briefs, mood boards, shot lists, and production timelines.
• Ensure all content reflects the luxury standards and visual identity of the brand.

Performance & Reporting:

• Monitor social media performance and community growth.
• Analyze campaign results and provide recommendations for continuous improvement.
• Track influencer and PR campaign performance.

Required Skills & Qualifications

Essential Skills:

• Strong understanding of social media platforms and current digital trends.
• Experience creating engaging short-form video content (Reels, TikTok, Shorts).
• Knowledge of luxury branding and premium customer expectations.
• Excellent communication and storytelling skills.
• Strong organizational and project management abilities.
• Experience managing influencer and media relationships.
• Ability to work independently while managing multiple projects simultaneously.
• Creative mindset combined with strategic thinking.
• Strong attention to detail and brand consistency.

Preferred Qualifications:

• 2+ years of experience in Community Management, Social Media, or Digital Marketing.
• Experience working with luxury, hospitality, fashion, beauty, lifestyle, or premium food brands.
• Photography, videography, or content production experience is a plus.
• Based in Dubai or willing to relocate.

What We're Looking For:

We are looking for someone who:

• Lives and breathes social media.
• Understands luxury culture and premium consumer behavior.
• Is constantly aware of emerging trends and opportunities.
• Can turn ideas into engaging content and meaningful brand experiences.
• Is both highly creative and high