Digital Marketing Manager

**Job Title: Digital Marketing Manager (B2B)**Position Type: Full-Time, Remote

Working Hours: U.S. Eastern Time (EST)

About the Role Our client is seeking a results-driven Digital Marketing Manager (B2B) to lead and scale the company’s marketing strategy across paid, organic, outbound, and brand channels.

This role combines strategic leadership with hands-on execution and is ideal for a growth-minded marketer who thrives in fast-paced environments, understands modern B2B marketing trends, and can drive measurable pipeline and revenue impact.

The Digital Marketing Manager will own the full marketing funnel — from demand generation and lead nurturing to brand positioning and performance optimization — ensuring consistent growth, high-quality lead flow, and strong brand visibility.

The ideal candidate is analytical, creative, execution-focused, and comfortable balancing strategy with day-to-day campaign management.

*Responsibilities**Strategy & Marketing Leadership Develop and execute a comprehensive B2B marketing strategy aligned with company growth goals

• Own the marketing funnel end-to-end, from awareness and demand generation through lead nurturing and conversion
• Partner closely with leadership and sales teams to align marketing initiatives with revenue objectives
• Build, manage, and mentor high-performing marketing resources, agencies, or contractors as needed
• Identify scalable growth opportunities across acquisition, retention, and brand channels

Campaign Management & Growth Execution* Lead and optimize multi-channel marketing campaigns across paid media, SEO, outbound, email marketing, social media, partnerships, and content

• Manage budgets and allocate spend strategically to maximize ROI and efficiency
• Oversee campaign messaging, positioning, and creative direction to maintain brand consistency
• Launch and manage performance-driven campaigns focused on pipeline growth and customer acquisition
• Test new acquisition channels, campaign structures, audiences, and messaging to improve results

Analytics, Optimization & Reporting* Track and analyze campaign performance metrics including CAC, CPL, ROAS, conversion rates, traffic, MQLs, SQLs, and revenue attribution

• Build dashboards and reports using platforms such as HubSpot, Google Analytics, Looker Studio, or other analytics tools
• Use data-driven insights to refine targeting, messaging, budget allocation, and campaign strategy
• Present actionable recommendations and performance updates to leadership regularly
• Continuously optimize campaigns through A/B testing and experimentation

Content, Branding & Messaging* Collaborate with content, design, and technical teams to ensure cohesive execution across channels

• Guide messaging strategy and brand positioning to strengthen market visibility and engagement
• Support content initiatives including blogs, landing pages, outbound messaging, and campaign assets
• Ensure all marketing efforts align with brand voice, customer pain points, and business objectives

Cross-Functional Collaboration* Work closely with sales teams to improve lead quality, funnel conversion, and campaign alignment

• Coordinate with operations and product stakeholders to ensure marketing supports business priorities
• Contribute to broader growth strategy discussions and go-to-market initiatives

What Makes You a Perfect Fit* Strategic thinker who connects marketing execution to business outcomes

• Hands-on operator comfortable managing campaigns and optimizing performance directly
• Data-driven marketer who thrives on experimentation, testing, and continuous improvement
• Creative storyteller capable of building compelling brand and campaign messaging
• Strong communicator and collaborative leader who works effectively across teams

Required Experience & Skills* Proven experience in B2B marketing leadership roles such as Head of Marketing, Growth Lead, or Senior Mark