Global Assistant Manager – Sales Performance & Data Analyst, Marketing, Global Logistics

Job Purpose

A global commercial reporting and analytics role responsible for delivering dashboards, KPI reporting, performance analysis, and business insights using existing CRM and operational data sources, with no ownership of source-system data, commercial decisions, or data governance processes.

Key Accountabilities

Commercial Performance Reporting & Analytics

• Support forecasting activities through analysis of historical performance, pipeline trends, and commercial data.

• Analyse sales and commercial performance data to identify trends, risks, opportunities, and areas for improvement.

• Develop and maintain Power BI dashboards and reports to monitor commercial performance across verticals, regions, capabilities, and accounts.

• Monitor and report on key KPIs, including:

  • Lead conversion rates
  • Pipeline performance
  • Revenue development
  • Win/loss ratios
  • Forecast accuracy
  • Account growth performance

• Develop regular commercial analytics reports and executive summaries for leadership teams.

• Support the preparation of commercial performance reports and presentations for leadership reviews, business updates, and commercial performance discussions

• Translate complex data into clear and actionable business insights and visual storytelling.

• Present findings in a structured and engaging way to both technical and non-technical stakeholders.

• Reports designs should provide guidance to monitor marketing performance metrics across campaigns, channels, customer segments, and digital engagement activities.

• Develop and maintain dashboards and reports tracking marketing performance, campaign effectiveness, lead generation, lead conversion, and customer engagement metrics.

• Provide analysis and insights on marketing activities and their contribution to pipeline development and commercial outcomes.

• Provide insights into customer journeys and conversion paths across CRM and digital marketing platforms.

• Support attribution analysis to evaluate the effectiveness of marketing activities on pipeline creation and revenue generation.

• Provide performance data and analyses of marketing campaign effectiveness.

• Support alignment between sales and marketing reporting to ensure end-to-end visibility from lead generation to revenue conversion.

Sales & Account Performance Support

• Support performance monitoring for global accounts against their commercial targets and commercial objectives.
• Assess performance metrics related to customer engagements, tenders, and account development activities.
• Create visibility on contract renewal pipelines and strategic account opportunities.
• Provide analytical insights and observations to support commercial decision-making and performance improvement initiatives.

Reporting Automation & Systems Enhancement

• Develop and improve automated reporting capabilities using Power BI, Excel, and related analytical tools.
• Utilise the data lake for reports & dashboards and cooperate with IT/Infra to understand data structure and data source systems such as Dynamics CRM, Excel, ERP/TMS/WMS systems, and other business platforms.
• Perform regular validation checks on reports and dashboards and highlight issues requiring correction by relevant system or data owners.
• Monitor continuous improvement initiatives to enhance reporting efficiency and stakeholder adoption.
• Support onboarding and training of stakeholders on reporting tools, dashboards.
• Leverage available Power BI, automation, and AI-enabled reporting features to improve reporting efficiency and insight generation.

Stakeholder Management & Collaboration

• Working closely with commercial, marketing, finance, operations, and product stakeholders globally.
• Support cross-functional collaboration to ensure alignment on reporting, KPIs, forecasting, and performance visibility.
• Gather reporting requirements from stakeholders and translate them into meaningful analytical outputs.
• Support comme