Digital Marketing Specialist

About Us:
Vogue Vacation Homes is a leading luxury holiday home management company based in Dubai. With a rapidly growing portfolio of upscale residences, we specialize in providing high-end, fully serviced accommodations for short-term guests and long-term stays. As we grow, we are committed to using innovation, automation, and top-tier service to elevate both owner ROI and guest satisfaction.

We're on the lookout for a forward-thinking, AI-savvy Marketing Executive who can build a bold digital footprint for our brand across the UAE and beyond.

Position Overview
As our Marketing Executive, you'll play a key role in shaping the digital marketing strategy for our luxury brand. You'll use modern tools, smart automation, and data-driven campaigns to boost brand awareness, generate leads, and drive bookings across our holiday home portfolio.

This role is ideal for someone who thrives in a creative-yet-analytical space, understands the full digital ecosystem, and is passionate about blending tech with storytelling.

Key Responsibilities:

Digital Marketing & Strategy

• Develop and execute integrated digital marketing plans (organic & paid).
• Lead SEO efforts (on-page/off-page, content optimization, keyword research, Google Search Console) using the latest SEO technologies and tools to stay ahead of algorithm changes and industry trends.
• Run and optimize PPC campaigns (Google Ads, Facebook/Instagram Ads, retargeting, display).
• Manage email marketing automation (Mailchimp, HubSpot, etc.).

Social Media & Branding

• Manage and grow social media channels (Instagram, TikTok, Facebook, LinkedIn).
• Plan content calendars and collaborate with graphic/video team to produce engaging posts.
• Track engagement and follower growth with analytics tools.
• Work on creative campaigns, influencer partnerships, and UGC strategies.

AI & Martech Tools

• Use AI tools for content creation (ChatGPT, Jasper, Copy.ai), image generation (MidJourney, DALL·E), and SEO optimization (Surfer SEO, SEMrush).
• Create high-quality, SEO-optimized content using AI-powered writing and content generation tools, ensuring all content aligns with brand voice and search intent.
• Automate reporting and performance tracking using tools like Google Data Studio and GA4.
• Run A/B testing to improve ad and landing page performance.

Website & Analytics

• Collaborate with web developers to improve site UX and conversions.
• Track and report on traffic, campaign ROI, conversion rates, and user behavior.

What We're Looking For:

• Bachelor's degree in Marketing, Digital Media, Communications, or a related field.
• 3–5 years of relevant experience in digital marketing, preferably in real estate, travel, or hospitality.
• Proven expertise in using AI tools for copy, creative, automation, and optimization.
• Hands-on experience creating content through AI tools, with a strong understanding of how to apply the latest technology and best practices for SEO.
• Strong knowledge of digital platforms (Meta Ads, Google Ads, TikTok Ads, LinkedIn).
• Creative thinker with excellent writing skills and content ideation.
• Comfortable managing budgets, forecasting ROI, and scaling campaigns.
• Knowledge of Airbnb and short-term rental market trends is a huge plus.

What You'll Get:

• Opportunity to work in a fast-paced luxury hospitality environment.
• Exposure to one of Dubai's most dynamic and tech-driven holiday home brands.
• Collaborative culture with flat hierarchy and decision-making freedom.
• Growth potential into a regional or leadership role.
• Competitive salary package (based on experience) + performance bonuses

Pay: AED5,000.00 - AED7,000.00 per month

Application Question(s):

• What is your current notice period?
• What is your current visa status in the UAE?
• What was your most recent total monthly package, including all benefits?

Experience:

• AI: 1 year (Required)

Work Location: In person