General Manager - Sales & Operations

We are hiring a General Manager — Sales & Operations to take ownership of the day-to-day commercial and operational performance of the group. This is a working leadership role, not a figurehead. You will oversee all sales divisions and operational functions across the departments, and you will be measured on tangible outcomes — top-line growth and the quality of that growth (collections, gross margin, working capital).

This role reports jointly to the Managing Director and the Head of Department. You will work alongside the DGM (Purchase, Accounts, HR) and lead the sales heads responsible for logistics, distribution, retail, and export.

• Business Growth & Revenue Management – Drive revenue, gross profit, collections, and overall commercial performance across the group.
• Sales Strategy & Leadership – Lead all sales channels, set targets, monitor performance, and ensure achievement of business objectives.
• Customer & Account Management – Develop new business, retain key accounts, manage customer relationships, and oversee commercial terms.
• Collections & Credit Control – Manage receivables, overdue accounts, credit discipline, and working capital optimization.
• Operations & Supply Chain Management – Ensure efficient day-to-day operations across sales, logistics, distribution, and warehousing functions.
• Inventory & Warehouse Control – Maintain stock accuracy, improve inventory health, reduce shortages, and drive dead-stock liquidation initiatives.
• Retail & Customer Experience Excellence – Standardize retail operations, merchandising, trade counter management, and customer service standards.
• Business Expansion & Development – Identify, evaluate, and execute growth opportunities through new locations, products, markets, and channels.
• People Leadership & Performance Management – Recruit, develop, coach, and manage teams while fostering a culture of accountability and ownership.
• Strategic Reporting & Decision Making – Provide management with performance insights, business dashboards, risk assessments, and actionable recommendations.

Benefits

• Annual paid leave
• Airfare is provided even to family members ( spouse + 2 dependents until age of 18)
• Medical insurance even for the family

Pay: Up to AED32,000.00 per month

Work Location: In person