E-commerce & Loyalty Program Specialist

About the Role

We are seeking an experienced E-commerce & Loyalty Program Specialist with a proven background in a UAE-based E-commerce or D2C brand. The ideal candidate will drive online sales growth, performance marketing, customer acquisition, loyalty programs, CRM, and conversion optimization while managing day-to-day e-commerce operations.

Key Responsibilities

E-commerce Management

• Drive online sales, AOV, CLV, and revenue growth.
• Manage website merchandising, product listings, promotions, pricing, and seasonal campaigns.
• Coordinate with merchandising and supply chain teams on inventory and product launches.
• Optimize website performance, user experience, and conversion rates.

Performance Marketing

Plan, execute, and optimize campaigns across:

• Google Ads, Google Shopping & Performance Max
• Meta (Facebook & Instagram)
• TikTok, Snapchat, LinkedIn & YouTube Ads

Responsible for:

• Budget management
• Audience targeting & remarketing
• Landing page optimization
• A/B testing
• ROAS & CPA optimization
• Customer acquisition campaigns

Loyalty & CRM

Manage customer retention through:

• Loyalty, Rewards & VIP Programs
• Referral, Cashback & Subscription Programs
• Customer Segmentation
• Email, SMS & WhatsApp Marketing
• Push Notifications
• Cart Abandonment & Win-back Campaigns
• Customer Lifecycle Automation

Marketplace & Website Management

Manage marketplaces including:

• Amazon UAE
• Noon
• Carrefour Marketplace
• Talabat Mart
• Deliveroo
• Instashop
• Noon Minutes

Manage e-commerce platforms:

• Shopify / Shopify Plus
• WooCommerce
• Magento / Adobe Commerce
• BigCommerce

Responsibilities include product uploads, category management, promotions, coupon creation, checkout optimization, search optimization, and website merchandising.

SEO & CRO

• Technical & On-page SEO
• Product & Category SEO
• Schema Markup & Core Web Vitals
• Landing Page Optimization
• Funnel Analysis
• Heatmaps
• Mobile Optimization
• Conversion Rate Optimization (CRO)

Analytics & Reporting

Hands-on experience with:

• Google Analytics 4 (GA4)
• Google Tag Manager
• Google Search Console
• Looker Studio
• Microsoft Clarity
• Hotjar

Track and improve:

• ROAS
• ROI
• CPA & CAC
• Conversion Rate
• AOV & CLV
• Customer Retention
• Repeat Purchase Rate
• Revenue Growth

Required Skills

E-commerce

• Shopify / Shopify Plus
• WooCommerce
• Magento
• Product Merchandising
• Inventory Management
• Product Information Management (PIM)

Performance Marketing

• Google Ads
• Meta Ads
• TikTok Ads
• Google Merchant Center
• Google Shopping
• Performance Max
• Display & Retargeting Campaigns

CRM & Loyalty

Experience with one or more:

• HubSpot
• Klaviyo
• Mailchimp
• Omnisend
• MoEngage
• Salesforce Marketing Cloud
• Braze
• CleverTap

Preferred loyalty platforms:

• Yotpo
• Smile.io
• LoyaltyLion
• Zinrelo
• Antavo
• Capillary Technologies
• SAP Emarsys

Digital & Technical Skills

• SEO
• Email, SMS & WhatsApp Marketing
• Affiliate & Influencer Marketing
• Content Marketing
• Google Merchant Center
• HTML/CSS (Basic)
• Feed Management
• API Integrations (Preferred)

Qualifications & Experience

• Bachelor's degree in Marketing, Business, E-commerce, Digital Marketing, Computer Science, or related field.
• 4–6 years of experience in E-commerce & Digital Marketing.
• Minimum 3 years with a UAE-based E-commerce or D2C brand.
• Proven experience in performance marketing, online sales growth, CRM, and loyalty program management.
• Experience managing significant digital marketing budgets is an advantage.

Preferred Industry Experience

Fashion • Beauty & Cosmetics • Perfumes • Luxury Retail • FMCG • Furniture • Consumer Electronics • Grocery • Pharmacy • Health & Wellness • Lifestyle Brands

Pay: AED4,000.00 - AED5,000.00 per month

Work Location: In person