Loyalty Data & Insights Manager
Sephora
Description
At Sephora, beauty is about feeling seen, valued, and empowered, individually and collectively. It is connecting deeply with others, celebrating diversity and inclusivity, unlocking your potential and making a difference every day. Together, we belong to something beautiful.
Since its inception in 1969 in Limoges, France, and as part of the LVMH Group since 1997, Sephora has been disrupting the prestige beauty retail industry. Today, Sephora continues to break with convention to drive its mission: champion a world of inspiration and inclusion where everyone can celebrate their beauty.
With 56,000 employees in 35 countries, we connect customers and beauty brands within the world’s most passionate beauty community. With a curation of nearly 500 brands, and our own label, Sephora Collection, we offer the most unique and diverse range of products: fragrances, makeup, hair care, skincare... and much more.
Position Purpose:
The Loyalty Data and Insights Manager oversees all Beauty Pass data, insight, and analytics efforts to drive impactful decision-making across the organization. This remit ensures seamless and real-time access to data; and drives his/her team to generate strong insights and actionable reports. He/she will have a track record of expertise in identifying data requirements, turning raw data into compelling insight and working with relevant Sephora teams to identify/action opportunities. The Loyalty Data and Insights Manager needs to be an effective project manager who can prioritize work, drive deliverables and collaborate effectively with teams. He/she should also be a strong team manager able to inspire, nurture and grow team members.
You will excel and enjoy this position if you are ready to actively handle the following missions:
Loyalty Health Management
- Oversee the main program KPIs, create accurate monthly forecasts and reconcile monthly versus actual.
- Lead the monitoring of key loyalty program health metrics to identify status/risks and deep dive into insight/trends.
- Leverage data to provide actionable insights that further optimize program performance and enhance customer retention.
- Regularly present findings to stakeholders in a clear, digestible format to inform strategic decisions.
Data & Insight Oversight
- Manage all incomings data requests to support the Sephora business with loyalty-related data around stores, e-commerce, brands and more.
- Lead all discussions and requests with team to support:
- Insight and reporting needs for thematic campaigns and brand/product launches.
- Splits, forecasts, run rates and redemption for gifting and more.
- Segmentation, insights and A/B testing for communications.
- Set up a prioritization framework to handle competing demands and split work amongst team members effectively.
- Monitor workload and incoming requests to stay on top of backlog, new requests and work in progress with constant flags to delivery risks.
Reporting & Enablement Leadership
- Oversee the delivery of scheduled weekly and/or monthly reports to various areas of the business leadership teams with a focus on loyalty metrics in-store and online.
- Manage and maintain user-friendly reports and dashboards that provide key real-time metrics easily accessible and understood by the larger organization.
- Share reports on a consistent cadence with strong ‘so what’ implications to ensure stakeholders are well-informed and can take effective decisions.
- Continue to drive data excellence across the organization by constantly aligning with other insight experts across the group including Offers, E-commerce and Retail.
Stakeholder Management & Request Optimization
- Manage strong relationships with various business teams to understand their data needs and ensure that delivered result is relevant and timely to their business challenges.
- Organize and manage all incoming data requests, ensuring clarity in ask and purpose of data required.