Social Media Specialist

Job Title: Social Media Specialist

Job Summary

We are looking for a creative and results-driven Social Media Specialist to manage our brand's presence across social media platforms. The ideal candidate will be responsible for creating engaging content, growing online communities, executing social media campaigns, and analyzing performance to increase brand awareness and drive business growth.

Key Responsibilities

• Develop, implement, and manage social media strategies aligned with business goals.
• Create, schedule, and publish engaging content across platforms such as Instagram, Facebook, LinkedIn, TikTok, X (Twitter), and YouTube.
• Monitor social media channels, respond to comments and messages, and engage with the online community.
• Plan and execute paid social media campaigns to increase reach and conversions.
• Stay up to date with social media trends, platform updates, and industry best practices.
• Track, analyze, and report on social media performance using analytics tools.
• Manage influencer collaborations and user-generated content initiatives.
• Ensure all content aligns with the company's brand voice and visual identity.

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• 2+ years of experience managing social media accounts for a brand or agency.
• Strong understanding of major social media platforms and their best practices.
• Experience with social media management tools (e.g., Hootsuite, Buffer, Meta Business Suite).
• Knowledge of paid social media advertising.
• Excellent writing, editing, and communication skills.
• Basic graphic design and video editing skills are a plus.
• Strong analytical and organizational skills.

Required Skills

• Content creation and copywriting
• Social media strategy
• Community management
• Paid social advertising
• Analytics and reporting
• Creative thinking
• Time management
• Attention to detail

Preferred Skills

• Experience with Canva, Adobe Creative Suite, or CapCut.
• Knowledge of SEO and digital marketing.
• Experience with influencer marketing and campaign management.

Benefits

• Competitive salary
• Professional development opportunities
• Flexible working environment

Employment Type

Full-time

Pay: From AED3,000.00 per month

Work Location: In person