Performance Marketing & Growth Manager
Sunberry Fresh
Description
Performance Marketing & Growth Manager
Location: Dubai, UAE
Company: Sunberry Group
Job Type: Full-Time
Sunberry Group is a fast-growing UAE company specializing in fresh produce, food processing, and food distribution. As we expand into e-commerce and direct-to-consumer channels, we are looking for an experienced Performance Marketing & Growth Manager to lead our digital growth initiatives and build a high-performing marketing function from the ground up.
This is a leadership role for someone who combines strategic thinking with hands-on execution and has a proven track record of delivering measurable business growth.
Key Responsibilities
Growth & Performance Marketing
- Develop and execute growth strategies to achieve online revenue and customer acquisition targets.
- Plan, manage, and optimize paid advertising campaigns across Meta, Google, TikTok, LinkedIn, and other relevant platforms.
- Continuously improve ROAS, conversion rates, customer lifetime value, and overall marketing performance.
- Monitor website, campaign, and sales performance using data and analytics, providing actionable insights and regular reports.
- Lead SEO, email marketing, CRM, marketing automation, and customer retention initiatives.
E-Commerce
- Spearhead the company's e-commerce strategy and drive sustainable online sales growth.
- Optimize the customer journey from awareness to purchase through continuous testing and conversion optimization.
- Work closely with internal teams to improve user experience, product merchandising, promotions, and online customer engagement.
Brand, Social Media & Marketing
- Lead the overall marketing strategy across digital and offline channels.
- Oversee the company's social media presence, ensuring consistent brand growth and audience engagement.
- Plan and execute integrated marketing campaigns, product launches, seasonal promotions, and brand initiatives.
- Manage external agencies, photographers, influencers, and creative partners when required.
Marketing Leadership
- Build and establish the marketing department, including processes, KPIs, reporting, and best practices.
- Identify future team requirements and help recruit and mentor marketing talent as the business grows.
- Work closely with sales, operations, and management to align marketing initiatives with business objectives.
Requirements
- 5+ years of experience in performance marketing, digital marketing, or growth marketing.
- Proven track record of generating measurable online revenue and business growth.
- Strong experience managing Meta Ads, Google Ads, Google Analytics, and other digital marketing platforms.
- Hands-on experience with e-commerce marketing, conversion optimization, and customer acquisition.
- Strong analytical mindset with the ability to make data-driven decisions.
- Excellent leadership, communication, and project management skills.
- Ability to work independently in a fast-paced, growth-focused environment.
Preferred Qualifications
- Strong preference for candidates with experience in the food processing, food manufacturing, FMCG, fresh produce, food service, or retail industries.
- Demonstrated success in scaling e-commerce businesses and delivering significant revenue growth.
- Experience building or leading a marketing department is highly desirable.
What We Offer
- Competitive salary based on experience and proven results.
- Opportunity to build and lead the marketing function of a rapidly growing company.
- A collaborative environment where your ideas and strategies will have a direct impact on business growth.
Apply now with your CV, portfolio, and examples of campaigns or businesses where you have delivered measurable growth.
Pay: From AED10,000.00 per month
Work Location: In person