Marketing Operations & AI Automation Manager

About the Role

Hoxton Wealth is looking for a Marketing Operations & AI Automation Manager to own the

systems, data, automation and technology that power our marketing engine.

This role sits within the Marketing department and is responsible for ensuring our

marketing activity can be executed, measured, automated and scaled effectively.

You will oversee the marketing technology stack, lead management processes, reporting

infrastructure and automation workflows that support lead generation and client

acquisition across multiple international markets.

You will also play a key role in driving practical AI adoption within the marketing function,

identifying opportunities to improve efficiency, automate repetitive work and enhance the

effectiveness of our campaigns and processes.

This is a hands - on role for someone who enjoys solving problems, building systems and

finding smarter ways of working.

Key Responsibilities

Marketing Operations & Data Management

Own and manage the marketing technology stack, including CRM, customer data

platforms, marketing automation tools and reporting systems.

Maintain accurate customer and prospect data, ensuring high standards of data

quality, segmentation and consent management.

Manage lead lifecycle processes from initial enquiry through to adviser handover.

Ensure marketing and sales teams operate from a reliable and consistent source of

truth.

Maintain documentation, processes and governance across all marketing systems.

Marketing Automation & Lead Management

Design, build and optimise automated workflows that improve lead generation,

nurturing and conversion.

Develop and manage lead enrichment and qualification processes.

Improve speed -to- lead and lead routing processes through automation.

Support campaign execution through scalable marketing workflows and

operational processes.

Identify opportunities to reduce manual work and improve team efficiency.

Attribution, Analytics & Reporting

Manage marketing tracking and attribution infrastructure across digital channels.

Ensure accurate conversion tracking and reporting across websites, campaigns

and lead sources.

Build dashboards and reporting frameworks that provide clear visibility of

marketing performance.

Work closely with the Marketing Director to improve marketing ROI measurement

and decision - making.

AI & Innovation

Lead the adoption of practical AI solutions across the marketing department.

Build and implement AI - powered workflows, assistants and automations that

improve productivity and effectiveness.

Evaluate emerging AI tools and identify opportunities to create competitive

advantages.

Document and share best practices to help the wider marketing team make

effective use of AI.

Act as the department's subject matter expert for marketing automation and AI -

enabled workflows.

Digital Tools & Marketing Infrastructure

Support the development and maintenance of lead - generation tools such as

calculators, assessments, interactive experiences and website chat solutions.

Manage integrations between marketing platforms and third - party systems.

Work with internal stakeholders and external suppliers to ensure marketing

systems remain reliable, secure and scalable.

Support website tracking, analytics and conversion optimisation initiatives.

What Success Looks Like

Within the first 12 months, you will:

Improve the quality and reliability of marketing and prospect data.

Increase marketing efficiency through automation and AI adoption.

Strengthen attribution and reporting capabilities.

Improve lead management processes and lead quality.

Deliver new tools, workflows and automations that contribute measurable business

value.

Reduce manual workload across the marketing team.

Help establish AI as a practical productivity tool across the department.

S****kills & Experience

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