Media Planning & Buying Manager

FAYY Health is a leading healthcare connecting patients across the UAE with top-tier providers, clinics, and wellness services all in one seamless platform. We're on a mission to make quality healthcare accessible, transparent, and easy to navigate.

ABOUT THE ROLE

We're looking for a results-driven Media Buyer to take ownership of our paid acquisition strategy across digital channels. You'll plan, execute, and optimise campaigns that drive patient acquisition and provider sign-ups managing budgets with precision and turning data into decisions. This is a high-impact role sitting at the intersection of growth, data, and brand.

WHAT YOU'LL DO

• Plan, negotiate, and activate media placements across paid social, search, display, and programmatic channels
• Manage and optimise campaign budgets to consistently hit CPL, ROAS, and CPA targets
• Collaborate with creative and content teams to test ad formats, messaging, and audience segments
• Analyse performance data daily and deliver clear weekly and monthly reporting to stakeholders
• Build and maintain relationships with media vendors and platform partners
• Work closely with the growth and product teams to align paid campaigns with marketplace goals

WHAT YOU BRING

• 2–4 years of hands-on media buying experience in a digital agency or in-house growth team
• Deep hands-on experience with Meta Ads Manager and Google Ads; DSP or programmatic experience is a plus
• Strong analytical mindset comfortable in GA4, Looker Studio, or similar BI tools
• Experience designing and interpreting A/B tests and incrementality experiments
• Excellent communication skills and ability to present performance insights clearly to non-technical stakeholders
• Familiarity with the UAE or MENA digital landscape is highly valued

TOOLS & PLATFORMS

Required: Meta Ads Manager · Google Ads · GA4 · Looker Studio · Excel / Google Sheets

Nice to have: DV360 · The Trade Desk · TikTok Ads · Snapchat Ads · Appsflyer / Adjust

NICE TO HAVE

• Experience in health-tech, marketplace, or regulated industries
• Knowledge of programmatic buying (DSPs, PMPs, open exchange)
• Arabic language skills
• Experience with affiliate or influencer media buying

Pay: AED6,708.90 - AED33,288.15 per month

Work Location: In person