Senior Sales Executive (Hospitality experience)

Position Title: Senior Executive – Sales

Location: Dubai, United Arab Emirates

Division: Hadi Enterprises LLC (Al Abbas Group)

Employment Type: Full-time

About Al Abbas Group

Founded in 1967, Al Abbas Group (AAG) is one of the UAE’s leading diversified business groups, operating across multiple sectors including Distribution, Solutions, Manufacturing, Real Estate, Food & Beverage, and Support Services. With a strong regional presence and a commitment to excellence, AAG continues to deliver innovative solutions and sustainable growth across its portfolio.

About the Division

Hadi Enterprises LLC, a member of Al Abbas Group, has been serving the UAE market since 1979. Specializing in premium home, hospitality, and institutional products, the company partners with leading international brands to provide high-quality solutions to hotels, restaurants, airlines, hospitals, and catering organizations.

Role Overview

The Senior Executive – Sales plays a key role in driving revenue growth, developing strategic customer relationships, recovering inactive accounts, and expanding market presence across Hadi Enterprises' product portfolio. Reporting to the Head of HORECA Sales, the role is responsible for managing key accounts, identifying new business opportunities, and ensuring consistent achievement of sales targets across designated territories and customer segments.

The ideal candidate will possess strong commercial acumen, excellent relationship management skills, and proven experience in sales, account development, and business growth within the UAE market.

Key Responsibilities

• Achieve and exceed assigned monthly, quarterly, and annual sales targets.
• Develop and implement account-level sales plans to increase revenue and market share.
• Identify and pursue new business opportunities within hospitality, institutional, retail, corporate, and distribution sectors.
• Support the execution of commercial strategies through market intelligence, customer feedback, and business development initiatives.
• Negotiate commercial terms within approved pricing, discount, and payment guidelines.
• Represent Hadi Enterprises at trade shows, exhibitions, product launches, and industry events to generate leads and strengthen brand visibility.
• Re-establish relationships with inactive or lost accounts and recover business opportunities.
• Identify declining accounts and implement corrective action plans to restore revenue growth.
• Monitor customer engagement levels and proactively address risks impacting account retention.
• Develop strategies to strengthen customer loyalty and long-term partnerships.
• Manage and grow a portfolio of strategic customer accounts.
• Conduct regular business reviews to identify growth opportunities and address customer concerns.
• Drive cross-selling and upselling opportunities across Hadi Enterprises’ product portfolio.
• Resolve escalated customer issues professionally and in a timely manner.
• Maintain detailed account plans and relationship maps for key customers.
• Monitor market trends, competitor activities, pricing strategies, and industry developments.
• Gather customer feedback and market insights to support business decision-making.
• Prepare and submit sales reports, account performance analyses, pipeline reports, and revenue forecasts.
• Participate actively in sales meetings, product training sessions, and cross-functional discussions.
• Share best practices and market intelligence with the wider sales team.
• Maintain healthy ordering patterns and support customer inventory planning.
• Coordinate closely with logistics, warehouse, procurement, and operations teams to ensure timely order fulfillment.
• Liaise with finance and credit control teams regarding outstanding payments and account receivables.
• Ensure compliance with company pricing policies, discount structures, and UAE commercial regulations.
• Maintain accurate CRM records, inc