Digital Marketing Specialist

We are seeking a highly creative and results-driven Digital Marketing Specialist with hands-on experience in the latest AI-powered marketing tools and a strong background in brand development. The ideal candidate will be responsible for building brand presence, driving digital growth, creating impactful marketing campaigns, and leveraging AI technologies to enhance marketing efficiency and performance.

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies aligned with business objectives.
• Lead brand development initiatives, including brand positioning, messaging, visual identity, and market presence.
• Plan, create, and manage content across websites, social media platforms, email campaigns, and digital advertising channels.
• Utilize AI-powered tools for content creation, copywriting, graphic design, video production, marketing automation, and analytics.
• Manage SEO, SEM, Google Ads, Meta Ads, LinkedIn campaigns, and other digital advertising platforms.
• Monitor campaign performance, analyze data, and provide actionable insights to improve ROI.
• Develop and maintain content calendars and digital marketing plans.
• Coordinate with designers, content creators, videographers, and external agencies when required.
• Conduct competitor analysis and market research to identify growth opportunities.
• Optimize website performance, user experience, and lead generation funnels.
• Create marketing reports and present performance metrics to management.
• Support product launches, events, and promotional campaigns through integrated marketing initiatives.

AI Tools & Technology Requirements

Hands-on experience with AI-powered tools such as:

• ChatGPT, Claude, Gemini, Perplexity
• Midjourney, Adobe Firefly, DALL·E
• Canva AI, Adobe Creative Suite
• HubSpot AI, Mailchimp AI, Zapier
• Google Analytics 4 (GA4)
• AI-powered SEO tools such as SEMrush, Ahrefs, Surfer SEO, Jasper, etc.
• Marketing automation and CRM platforms

Required Skills & Qualifications

• Bachelor's degree in Marketing, Digital Marketing, Communications, Business, or a related field.
• 3-4 years of proven experience in Digital Marketing and Brand Development.
• Strong understanding of social media marketing, content strategy, SEO, SEM, and performance marketing.
• Proven experience in developing and growing brands from concept to market presence.
• Hands-on experience with the latest AI tools and technologies for marketing, content creation, automation, and analytics.
• Proficiency in marketing analytics, reporting, and campaign optimization.
• Excellent copywriting, communication, and storytelling skills.
• Experience managing websites, lead generation campaigns, and digital advertising platforms.
• Ability to manage multiple projects in a fast-paced environment.
• Creative mindset with strong attention to detail and commercial awareness.

Key Success Indicators

• Growth in brand awareness and engagement.
• Increased lead generation and conversion rates.
• Improved digital campaign performance and ROI.
• Successful implementation of AI-driven marketing initiatives.
• Consistent brand positioning across all digital channels.

Pay: From AED3,000.00 per month

Work Location: In person