Head of Social Dominance & Viral Growth

Head of Social Dominance And Viral Growth

Global Robotics Media / AI / Short-Form Growth

About The Company

We are building a global robotics media, data and marketplace platform.

Before the full marketplace platform launches, we are already building the public media and news layer of Robotics.

We are not building just another robotics media channel.

We are building Robotics platform to become the undisputed global leader in robotics news and robotics market intelligence.

Our ambition is to become the global reference point for robotics news, robot launches, manufacturer updates, real-world deployments, robotics events, market data, price trends and public understanding of the robot era.

When people want to know what is happening in robotics, they should think of our organisation first.

This is not a short-term content campaign.

This is the foundation of a global robotics media authority designed to dominate the category for the next ten years.

The Mission

Our organisation does not only want to speak to robotics experts, manufacturers, engineers and industry insiders.

Our social media channels must reach the global public.

Robots will affect jobs, homes, hotels, warehouses, healthcare, elderly care, security, education, factories, restaurants and daily life. These are not only technical topics. These are human topics.

We want our robotic content to make hundreds of millions of people worldwide stop, watch, think, comment, share and follow.

Your mission is to help turn robotics into global mainstream attention.

We want to make the robot era understandable, emotional, viral and impossible to ignore.

Global Correspondent Network

We are building a worldwide correspondent network with fixed reporting teams across all major continents and robotics markets.

The goal is to build approximately 20 teams worldwide.

These teams will report from robotics events, factories, showrooms, product launches, demonstrations, trade fairs, conferences and important industry locations.

They will visit manufacturers, cover new robot releases, ask direct questions, record interviews and capture real footage from the robotics world.

This gives us something most robotics content pages do not have:

real presence

real footage

real interviews

real field reporting

real market access

real data collection

The Role

We are looking for a:

Head of Social Dominance & Viral Growth

to help build the robotic platform into the fastest-growing robotics media brand worldwide.

This is not a normal social media manager role.

You will not simply manage posts.

You will build the viral content engine.

You will decide which formats we test, which hooks we use, which stories we scale, which clips become Shorts, which AI videos we create, which carousel formats we publish, which creators we collaborate with and how we turn attention into authority.

What You Will Do

You will build the Robotic platform viral growth system across:

TikTok

Instagram Reels

YouTube Shorts

Snapchat

LinkedIn

other relevant platforms

You will turn correspondent footage from events, factories, interviews and robot demos into high-retention short-form content.

You will also create formats that do not depend only on our own footage, including:

AI-generated concept videos

photo carousels

shock/future scenarios

robot job-disruption explainers

reaction videos

interview snippets

price comparison content

ranking videos

market maps

robot fear/opportunity narratives

Robby mascot formats

trend-jacking formats

creator collaboration formats

You will create the Robotic format library.

You will define hooks, pacing, captions, titles, cover frames, thumbnails, cuts, loops and comment triggers.

You will brief scriptwriters, AI producers, video editors, designers and distribution managers.

You will work closely with the newsroom, robotics research team, correspondent teams and analytics lead.

You will define what gets tested, what gets stopped an