E-Commerce Growth Strategist

E-commerce Growth Strategist

Location: Dubai, with periodic on-site and UK time-zone overlap

Engagement: Open to full-time, fractional/retainer or project-based

Seniority: Senior / lead individual contributor — a hands-on operator, not a pure manager Package: Competitive — commensurate with experience

About the opportunity

We are launching a premium direct-to-consumer wellness brand — built around a daily longevity supplement in a liquid dropper format. The brand is already established in the UK, and we're now bringing it to the UAE. We're looking for one operator to own the commercial side of that launch end-to-end: build the online store, acquire customers profitably, convert and retain them, and turn it into a thriving, scalable brand in a new market.

Think brand, not single product. This supplement is the first to scale here, but the goal is a repeatable engine — store, acquisition channels, retention flows and a launch playbook — that lets the Group add further products and markets over time without starting from scratch. We want someone who builds with that in mind from day one.

This is a hands-on growth role, not an oversight role. You'll stand the operation up and scale it. We're looking for someone who has demonstrably grown a store or brand before and can show real, attributable results: revenue grown, ROAS achieved, retention improved, channels scaled.

What you'll own

You'll own four connected dimensions. You can use freelancers or agencies underneath you, but accountability sits with you.

• Growth strategy & commercial ownership — the end-to-end launch and scale plan (targets, channel mix, budget, roadmap), the unit-economics model, and the path to profitability. Set up clean analytics and attribution, and report results to the founder in plain commercial language.
• Customer acquisition & performance marketing — plan, launch and scale paid campaigns across Meta, Google, TikTok and emerging channels, with a structured creative-testing cadence. Build organic/SEO foundations and an influencer/affiliate/UGC programme. Manage budget to a defined CAC/ROAS target — kill losers fast, scale winners.
• Conversion & customer experience — build and continuously optimise the storefront (e.g. Shopify) and the full purchase journey. Run A/B and landing-page tests to lift conversion rate and AOV, and own the post-purchase experience.
• Retention, brand & operations — design the subscription model and lifecycle programme (email/SMS via e.g. Klaviyo) to grow LTV; build loyalty, referral and win-back flows; own brand positioning and creative direction; and keep fulfilment/3PL, inventory and margin scaling smoothly.

A critical guardrail: supplements are a regulated category. All copy, ads and influencer content must avoid unsubstantiated health claims and comply with the relevant advertising rules in each market (e.g. ASA/CAP and MHRA in the UK; FTC and FDA/DSHEA in the US). This is a non-negotiable part of the role.

Your first 90 days

• Days 1–30 — set up & plan: audit the product, positioning and competitive landscape; stand up (or fix) the storefront, analytics and attribution; produce the launch plan and confirm fulfilment and the unit-economics model.
• Days 31–60 — launch & acquire: go live with the store and first paid campaigns, begin structured creative and landing-page testing, stand up email/SMS capture, and establish a baseline CAC, ROAS and conversion rate from real data.
• Days 61–90 — optimise & scale: scale what's hitting target and cut what isn't, launch the subscription and retention programme, show an improving trend on the core metrics, and present a costed plan to scale spend profitably. Document the playbook for the next product.

What you'll bring

Must-have

• A demonstrable track record of personally growing a DTC / e-commerce store or brand — with real, attributable results you can show (revenue, ROAS, conversion,