Medical Sales and Marketing Manager

We are looking for an experienced and results-driven Sales and Marketing Manager to lead the sales and marketing activities of our healthcare/homecare company. The ideal candidate must have at least 5 years of experience in the medical or healthcare field, with strong experience in business development, client acquisition, team management, healthcare marketing, and revenue growth.

The role requires a professional who can develop sales strategies, manage marketing campaigns, build partnerships with hospitals, clinics, doctors, laboratories, corporate clients, and referral sources, while leading the team to achieve monthly and annual business targets.

Key Responsibilities

• Develop and implement sales strategies to increase revenue, client acquisition, and market share for healthcare and homecare services.
• Identify new business opportunities within the healthcare, homecare, corporate, insurance, clinic, hospital, and medical service sectors.
• Promote company services such as home nursing, elderly care, doctor-on-call, physiotherapy, lab tests at home, post-operative care, medical assistance, and other healthcare solutions.
• Build and maintain strong relationships with hospitals, clinics, doctors, specialists, pharmacies, laboratories, corporate clients, and referral partners.
• Create strategic partnerships that support long-term business growth.
• Monitor market trends, competitor activities, pricing strategies, and customer needs in the healthcare/homecare sector.
• Develop and manage sales pipelines to ensure consistent lead generation and conversion.
• Prepare and present proposals, service packages, corporate agreements, and partnership plans.
• Negotiate contracts, service agreements, and business deals with clients and partners.
• Ensure monthly, quarterly, and annual sales targets are achieved.
• Develop and oversee marketing strategies to increase brand awareness, lead generation, and service enquiries.
• Plan and manage marketing campaigns across digital platforms, social media, Google Ads, SEO, website, email marketing, and offline channels.
• Work with the digital marketing, content, SEO, website, and design teams to ensure all marketing activities support business objectives.
• Review and approve marketing materials, including brochures, flyers, presentations, website content, social media campaigns, and promotional offers.
• Ensure healthcare marketing content is accurate, professional, ethical, and aligned with company branding.
• Identify suitable healthcare events, exhibitions, community outreach programs, and corporate wellness opportunities.
• Manage promotional campaigns for healthcare packages, seasonal services, doctor-on-call services, homecare packages, and wellness programs.
• Monitor marketing campaign performance and recommend improvements based on lead quality, conversion rate, cost per lead, and return on investment.
• Strengthen the company’s market positioning within the healthcare and homecare industry.
• Lead, train, and supervise the sales and marketing team to achieve performance targets.
• Assign sales targets, lead responsibilities, campaign tasks, and follow-up duties to team members.
• Monitor daily, weekly, and monthly team performance, including calls, meetings, leads, conversions, revenue, and client follow-ups.
• Conduct regular team meetings to review progress, challenges, and action plans.
• Coach team members on healthcare service knowledge, sales techniques, client communication, objection handling, and professional follow-up.
• Support recruitment, onboarding, and training of new sales and marketing staff when required.
• Ensure the team follows company policies, reporting standards, and professional communication guidelines.
• Motivate the team to improve productivity, accountability, and client satisfaction.
• Meet key clients, families, corporate partners, hospitals, clinics, and healthcare professionals to build trust and develop business relationships.